Winning workflows to enhance your content marketing

Sam Thomas Davies reveals the tried and true methods that allow him to always have a repertoire of strong content.

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Episode summary

There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. It won’t always work, but you will end up with templates that you can use over and over again.”

The next Behind the Post guest went from working in a call center to being an author and top content marketer with his work being featured in CNBC, The Times, and Fast Company, as well as leading marketing blogs, including Ahrefs, Search Engine Journal, and SEMrush.

Sam Thomas Davies, Growth Marketing Manager at Drip, joins host Olivia Messina to discuss his approach to content marketing and his tried and true methods that allow him to always have a repertoire of strong content.

Since posting on LinkedIn and Twitter daily, Sam delves into his recent learnings, especially about content ideation and his process of including links in posts, and his secret for keeping reach high!

If you’re someone who struggles with writer’s block, Sam shares step-by-step how he reverse engineers top-performing content and templates it. He even shares how he utilizes the hub and spoke model to take 1 piece of content like a blog, podcast, or newsletter and transform it into 7-9 pieces.

Hot topics:

How to use the hub and spoke model to repurpose content like a pro
Sam’s best tips for personal branding and his secrets to achieving high reach
How Sam uses Tweet Deck and Notion to reverse engineer top-performing content on Twitter and create reusable templates

Meet Sam

Sam Thomas Davies is a Growth Marketer at Drip. A former Head of Content at Sleeknote and Drip, Sam helped grow both marketing blogs to over 180,000 organic visitors a month. He’s the co-author of Subscribe! (the world’s first and only book about website popups), and his work has been featured in CNBC, The Times, and Fast Company, as well as leading marketing blogs including, Ahrefs, Search Engine Journal, and SEMRush.

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Frequently Asked Questions

How can B2B marketing teams effectively scale content creation and overcome writer's block?

B2B marketing teams can scale content creation by adopting a systematic approach to reverse engineer top-performing content within their niche. This method helps identify successful structures and themes, allowing for the creation of reusable templates that provide a framework for new content, effectively combating writer's block and ensuring a consistent content repertoire.

What is the 'hub and spoke' content strategy and how can B2B businesses apply it for maximum impact?

The 'hub and spoke' content strategy involves transforming one substantial piece of content—a 'hub' like a blog post or podcast—into numerous smaller, digestible 'spoke' pieces. B2B businesses can leverage this to create 7-9 derivatives for different platforms (e.g., social media, email newsletters), maximizing content reach and engagement from a single core asset.

How do B2B content marketers generate high-performing content ideas consistently?

Consistent generation of high-performing B2B content ideas involves actively analyzing and reverse engineering successful content from industry leaders. By understanding what resonates with the target audience, marketers can identify underlying principles and adapt them with a unique brand perspective, ensuring a steady stream of relevant and engaging topics.

What are effective strategies for B2B brands to achieve high organic reach on professional social platforms?

To achieve high organic reach on platforms like LinkedIn and Twitter, B2B brands should focus on consistent daily posting, strategic content ideation that resonates with their audience, and understanding platform-specific nuances like effective link inclusion. This approach helps maintain visibility and engagement with their professional target audience.

Which tools can B2B content marketers use to analyze and template successful content?

B2B content marketers can leverage tools like Tweet Deck and Notion to effectively analyze top-performing content and create reusable templates. Tweet Deck assists in monitoring and identifying trending content on Twitter, while Notion can be used for organizing insights, structuring templates, and streamlining the content creation workflow.