Sales is no longer the driver of everything in an organization. Selling is a team sport and holding MVP status of that team is marketing.
However, quite often there is a big disconnect between sales and marketing. Sales is looked at as king and marketing is often out for debate on how effective it can be.
But here’s the thing, the world has changed.
When it comes to selling, sales needs marketing in new ways they have never needed marketing before.
In this podcast episode of Stuff You Should Know About Our Changed New World, Oktopost‘s Managing Director of EMEA Colin Day, sits down with modern day sales guru and Founder of Modern Sales Training, Derek Shebby to talk about a new normal: a world where selling requires united marketing and sales initiatives to drive the organization forward.
You can catch the conversation by subscribing to our podcast channel, B2B Marketing Now wherever you get your podcasts. Or Follow Oktopost on LinkedIn, Twitter or Facebook to get new episodes directly to your social media feeds!
About Derek Shebby:
Making President’s Club 13 times during his 17 year career at Xerox, Shebby has become YouTube’s most popular sales trainer. As Founder of Modern Sales Training, Derek Shebby, he has helped sales professionals become top sales performers in just 21 days.
With over 15,000 individuals trained around the world in his program, Sales in 21 Days, Derek Shebby joins the show to provide listeners with lessons learned and actionable takeaways from his own career for both sales and marketing professionals, alike!
Key Takeaways From Derek Shebby:
- Selling is a team sport where sales and marketing must work together.
- Sales is no longer king.
- People are seeing the information you put out on social media and those observations are making little purchases in their minds.
- Sales professionals are used to seeing direct results, but employee advocacy, for example, drives value even if nobody is liking your content directly.
- You never know how far your content is reaching and who is seeing it.
- Organic reach is brilliant for sales professionals and important as a sales tool.
- Be active on social media. Digital channels are necessary and you need to be part of the new ways people are connecting.
- Understand your audiences and get in front of them on social by posting tailored messages.
- Know how to answer the 4 most common objections:
- I’m not interested.
- Too busy!
- We’re good, we are all set.
- Can you just send me some information?
- Pricing objections.
- Sales fears comes from the unknown, but it’s impossible to be afraid when you know what’s coming.
- When you learn how to track the right numbers, you’re cued in on where you need to improve.