3 Kinds of Social Savvy Employees

on August 18, 2015

3 Kinds of Social Savvy Employees

One of the many struggles that B2B social media marketers face is getting the rest of the organization involved in social. From CEOs to interns, getting your employees to share your social content and contribute to your online presence can have a major impact on your social media effectiveness.

We recently talked with a few of our clients about their employee advocacy programs to get a better idea of the kinds of employees they deal with. Here are the most common employee types:

Understanding the level of social media experience and interest your employees have is a good first step to putting together a social media strategy that includes them. With an employee advocacy board, you can also make it easy to offer them suggested posts and track their progress.

How do you motivate your employees to contribute to your organization’s social media? Let us know in the comments.

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