Like the 2014 San Antonia Spurs, a great basketball team has a fast point guard, quick-thinking forwards and an aggressive center. The players’ dynamic creates fluid and graceful plays to put the ball in the basket. Alone, each player would face insurmountable challenges. Together, they build on each other’s strengths to win the game.
Any good social media marketing team is like a successful basketball team. The variety of professionals composing the team each have strengths to contribute to the overall strategy. There are the people focused on analytics, creative content writers who develop posts that perform well and the social media gurus who have the magic touch connecting with customers.
This team is crucial to all social media marketing efforts. What each person brings to the team in terms of knowledge, experience and perspective can be the key to unlocking tremendous campaign and content potential. If your team listens carefully to one another, fosters an open community and encourages each person to capitalize on their assets, you can create an employee advocacy program that builds teamwork and works to the advantage of all social media marketing efforts.
For a social media advocacy strategy to be fully formed and reach as many prospects as possible, there are certain personalities who should be promoting your company’s content.
- The CEO doesn’t have to run his own social account, although it does help with company transparency. But realistically, the CEO probably doesn’t have time to write quippy LinkedIn posts. Your social team can adopt the CEO’s personality and write with authority and a personal touch for all social accounts under her name.
- Digital Natives. This is a term applied to all Millennials and those younger, and chances are your social team has already hired a couple. Use their insight about social media to your advantage. As it is fully integrated into their personal lives, they know what works and what doesn’t with their generation on social media. Trust their youthful infusion to your company’s social presence.
- Trivia Master. It is good to have one or two individuals who act as a sort of trivia master. These professionals will have all the answers or at least know who to ask for the right answer. Their omniscient approach ensures you are replying to every inquiry and social response accurately.
Picking Your Players
After you’ve established the types of people you want on your team, you can deploy a social media management platform (like Oktopost) to be the coach. This technology provides all the cues, tools and tricks for uniting all the members under a common goal. The advocacy feature of such a platform is excellent for visually putting the team on the same page and promoting a little competition.
A platform or tool can only guide you to win the advocacy marketing game. It’s up to the players to put in the practice and pull out the game-winning performance when the time comes. Make sure you have all the elements of a championship team with different personalities and an effective marketing automation platform.