Earning your seat at the strategy table: the must-have communication skills

B2B Marketing Published: November 26, 2020
Earning your seat at the strategy table: the must-have communication skills

Getting a seat at the executive table requires strategic leadership and strong communication skills.

Joining this episode of Oktopost‘s original podcast series Radically Transparent on B2B Marketing Now is Zeev Ben Shachar, Executive Coach, Master Storyteller and Communication Expert to share ways marketing executives and rising leaders can insert meaning and inspiration into everyday work experiences and gain the must-have communication skills to take a permanent seat at the executive table.

Listen to the podcast now:

Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts or Spotify.

About Zeev Ben-Shachar:

With over 15 years of public speaking experience, Zeev has been coaching executives and delivering trainings in effective communication, finding meaning in the mundane, storytelling and public speaking to thousands of people around the world. His clients include Boston Consulting Group, WeWork and the Jewish Agency. He holds a BA in Psychology from Harvard University – later teaching there and receiving a certificate of distinction for teaching and an MA from Tel Aviv University.

Like what you heard?

Radically Transparent is one of Oktopost’s popular original podcasts, B2B Marketing Now, on our channel.

Created and hosted by Jennifer Gutman, Oktopost’s very own Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern-day marketer using social media to grow ideas, take risks, and impact change.

For more mind-blowing episodes, subscribe to our channel, B2B Marketing Now, wherever you listen to podcasts or catch us on Apple Podcasts or Spotify.

Looking for more about effective communication skills?

Follow Oktopost on LinkedIn, for meaningful discussion and insight on strategic social media communication and messaging.

Frequently Asked Questions

What strategic communication skills are essential for B2B marketing leaders to secure a permanent seat at the executive table?

B2B marketing leaders require strategic leadership and strong communication skills to influence executive decisions. This involves mastering storytelling, articulating meaning in daily work, and leveraging expert communication techniques to inspire and connect with stakeholders, as discussed by executive coach Zeev Ben Shachar on Oktopost's 'B2B Marketing Now' podcast.

How can B2B marketing executives use storytelling and communication to inspire their teams and foster meaning in their work?

Master storytellers like Zeev Ben Shachar emphasize integrating meaning and inspiration into everyday work through effective communication. For B2B executives, this means crafting compelling narratives that resonate, clarify purpose, and motivate teams, ultimately strengthening internal alignment and external impact across the organization.

How does Oktopost support B2B marketing professionals in developing strategic social media communication skills?

Oktopost empowers B2B marketing professionals to develop and execute strategic social media communication by providing insights and fostering discussions on impactful messaging. Through resources like its 'B2B Marketing Now' podcast, Oktopost helps leaders understand how to leverage social media to grow ideas, take risks, and drive change within their organizations.

Where can B2B marketing executives find expert guidance on enhancing their communication and leadership abilities?

B2B marketing executives can find expert guidance through resources like Oktopost's 'B2B Marketing Now' podcast, which features communication experts and executive coaches such as Zeev Ben Shachar. These episodes provide actionable strategies on effective communication, finding meaning in the mundane, and mastering public speaking to advance leadership skills.

What insights can B2B marketing leaders gain from the 'Radically Transparent' podcast series on 'B2B Marketing Now'?

The 'Radically Transparent' series on Oktopost's 'B2B Marketing Now' podcast offers B2B marketing leaders profound insights into strategic communication and leadership. Each episode features industry leaders sharing their truths on leveraging social media for growth, risk-taking, and impactful change, crucial for modern-day marketers seeking to elevate their influence.

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