Instagram recently announced some good news: its Content Publishing API, which is currently in beta mode.
As such, Oktopost is thrilled to launch Instagram Publishing, which allows customers to schedule and post images to Instagram Business Profiles directly through our platform. While this capability is currently limited to posting a single image at a time, we hope to bring users more features as permitted by Facebook.
Oktopost’s release of Instagram Publishing is the result of ongoing collaboration with Facebook, which has recently named us an official Marketing Partner for Community Management.
But Instagram Publishing is just the beginning of a fruitful relationship! We will continue to work closely with the Facebook and Instagram teams in order to leverage our community’s feedback and build the best social media solutions for the world’s forward-thinking B2B brands.
Converting to Instagram Business Profiles
In June 2016, Instagram introduced Business Profiles as a way to help companies better understand their follower community and grow their businesses. By converting to a Business Profile on Instagram, you can include additional profile information, like phone number, email address, and a physical address—making it easier for customers to connect with your business.
To get started with Instagram Publishing in Oktopost, convert your Personal Instagram Profile to a Business Profile by following these steps. Next, log in to Oktopost and add your first Instagram Business Profile. Once these steps are completed, you’ll be able to schedule images to Instagram via the Oktopost desktop and mobile app.
It’s important to mention that adding your Instagram Business Profile to Oktopost has several benefits. Besides the ability to publish content to Instagram, you can unlock additional reports including follower growth as well as include your Instagram engagements in the post and campaign-level reports.
With over 800 million active users (and counting), Instagram is an invaluable platform for B2B marketers around the world:
“As a fast-growing social network, Instagram has long been a popular platform for showcasing our fun office culture, employee accomplishments, inspirational quotes, new partnerships, and more. Now that we can schedule, publish, and monitor all of our Instagram content directly from Oktopost’s powerful platform, we can approach the network from a more strategic angle. Rather than blindly sharing content, we can plan our Instagram calendar in the context of all of our social media activities, turning it into a real powerhouse for telling authentic stories.” – Mya Achidov, Social Media Manager at Sisense.
Today’s update along with our ongoing support for Instagram Business Profiles furthers Oktopost’s mission to equip B2B marketers with simple yet sophisticated tools for executing cohesive marketing strategies on Instagram.