Kevin Bobowski on Empowering Creative Outcomes Over Tactical Activities
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Why should organizations and marketers care about collaboration? Collaboration is one of those “marketing buzzwords” that gets thrown around a lot. But if you dig into what the term really means, it’s all about giving teams the time to concentrate. By focusing on teamwork rather than working on random, tactical tasks, marketers can zoom-in on building the big inspirations that drive success.
With a track record of helping marketers do their best work and an impressive line-up of leading go-to-market strategies for companies such as Act-On Software, ExactTarget, Bizible (acquired by Marketo) and now Aurea Software, this episode is geared towards empowering marketing leaders to produce creative outcomes over tactical activities.
Kevin shares tips from his team on producing effective outcomes and why dedicating time to focus on teamwork is critical for high performance. He even reveals his secret sauce to ensuring how he inspires marketers to love their jobs, be proud of their contributions and do really good work.
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Radically Transparent is one of Oktopost’s popular original podcast shows. In 2021 the show became famous for asking renowned modern day marketers and sales leaders to expose what keeps them up at night, professionally and so much more!
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