We all know that data-driven marketing is the backbone of any successful business. After all, as the great Geoffrey Moore once said,
“without big data, you are blind and deaf and in the middle of a freeway.”
But what in tarnation can we do with the infinite amounts of marketing data we are collecting?
In a genius exploration of the many ways in which to use data to your advantage, Shaun Ma, the Global Director of Strategic Services of MarketOne International, gives away all his data secrets that will have your mouth to the floor on this podcast.
A must-listen episode of “Stuff You Should Know About Our Changed New World” for any marketing or sales professional looking to make sense of customer data, hosted by Colin Day, Oktopost’s Managing Director EMEA.
To catch the conversation, you can subscribe to our channel B2B Marketing Now wherever you get your podcasts or listen below.
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