Boost employee advocacy adoption with Oktopost’s social advocacy app on Slack

Product Updates Published: June 04, 2024
Boost employee advocacy adoption with Oktopost’s social advocacy app on Slack

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently.

That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through internal communication channels.

What is Oktopost social advocacy app?

In 2024, we understand the power of employee advocacy and how it can give your marketing strategies a much-needed power boost. But to unlock this potential, your employees need to be sharing a steady stream of social content, regularly. There are quite a few methods to drive participation and boost engagement levels, but the most effective strategy by far is to deliver content where your employees are already engaged.

Empower employees to share advocacy content consistently directly from Slack.

With our new Slack integration, advocates can stay up-to-date with their board activities in a way that is most comfortable and convenient for them. Moreover, the Social Advocacy App on Slack helps you elevate the visibility of your brand content both internally and externally. Here’s how it transforms your employee advocacy efforts into a seamless experience for your organization.

How does Oktopost social advocacy app work?

Oktopost’s Slack Social Advocacy integration provides your advocates with a direct Slack message each time a new Story is added to their advocacy board. Advocates will receive a direct Slack message, along with the story details and a way to share it based on the relevant topics they follow.

Our direct integration with Slack is not only able to provide advocates with new Stories on their Advocacy Boards but also enables advocates to access and share the content in a timely manner with their social networks, as long as they have their advocacy notifications enabled.

There are a few key benefits this integration can bring to your B2B organization:

For marketing leaders: Enhance internal communication to increase productivity and performance, reduce tech fatigue, and build a better workplace.

For advocacy program admin: Increase program adoption and provide quick access to company news, updates, and announcements for the entire organization through the Oktopost Slack App.

For advocates: Stay updated whenever a new and relevant Story is available by receiving Slack notifications as soon as content is published to the board.

By integrating directly with Slack, Oktopost helps you to build a stronger, more active community of advocates.

Get started

To enable Oktopost Advocacy App for Slack, please download the app in the Slack Marketplace and install it following these quick steps

Frequently Asked Questions

How does Oktopost's Slack integration boost B2B employee advocacy participation?

Oktopost's Social Advocacy App for Slack significantly increases employee participation by delivering relevant brand content directly to where employees are already engaged. Advocates receive direct Slack messages with new 'Stories' from their advocacy board, making it seamless and timely for them to access and share content with their social networks, thus increasing program adoption and consistent sharing.

What specific benefits does the Oktopost Social Advocacy App for Slack offer B2B marketing leaders and program admins?

For B2B marketing leaders, the app enhances internal communication, increases productivity, reduces tech fatigue, and helps build a more engaged workplace. For advocacy program administrators, it drives higher program adoption by providing quick and easy access to company news, updates, and announcements directly through Slack, streamlining content distribution and engagement.

How does Oktopost's Slack integration streamline the employee advocacy content sharing process?

The integration streamlines sharing by sending advocates direct Slack messages each time a new Story is added to their advocacy board. These messages include story details and a direct option to share based on their followed topics. This enables advocates to quickly access and share relevant content with their social networks without leaving Slack, ensuring timely amplification of brand messages.

How does Oktopost's Slack Advocacy App enhance a B2B brand's content visibility and reach?

By empowering employees to consistently share smart, quality content across their social networks, Oktopost's Slack Advocacy App amplifies your brand message through diverse employee voices. This direct integration elevates the visibility of your brand content both internally within your organization and externally across a wider audience, building a stronger, more active community of advocates.

What are the steps to implement Oktopost's Social Advocacy App for Slack within a B2B organization?

To implement the Oktopost Social Advocacy App for Slack, administrators first need to download the application from the Slack Marketplace. Once downloaded, organizations can follow quick, guided installation steps provided by Oktopost to seamlessly integrate the app and begin empowering their employees for consistent social sharing.

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