Inside the mind of a master social media strategist

Employee Advocacy Published: December 10, 2020
Inside the mind of a master social media strategist

Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to  launching and maintaining a successful program.

She shares tips and tricks from her own experience at Burwood Group to keep colleagues engaged and grow reach.

Listen in and learn best practices for any employee advocacy program into 2021.

Listen to the podcast now:

About Christie Le:

Christie has spent her entire professional career building social media and digital content marketing strategies for B2B brands across different industries from information technology, SaaS, startups, video production agencies, to nonprofits.

As a social media enthusiast (& millennial), she understands social media’s immense potential to help brands better connect with customers. Her experience with Oktopost started off as an intern for a SaaS startup company in Atlanta. Later she introduced Oktopost to Burwood Group.

You may even recognize her from our recently released customer story series on YouTube.

Like what you heard?

Radically Transparent is one of Oktopost’s popular original podcast shows on our channel, B2B Marketing Now and famous for asking marketing and sales leaders what keeps them up at night.

Created and hosted by Jennifer Gutman, Oktopost’s very own Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change.

For more mind-blowing episodes, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts or Spotify.

Looking for more about employee advocacy?

Follow Oktopost on LinkedIn, for meaningful discussion and insight on what it takes to launch a successful employee advocacy program.

Frequently Asked Questions

What is the secret to a successful B2B employee advocacy program?

The secret to a successful B2B employee advocacy program, as shared by social media strategist Christie Le, involves focusing on engaging colleagues effectively and implementing specific strategies to consistently grow your brand's reach. It's about empowering your team to become authentic brand ambassadors.

How do B2B brands keep employees engaged in an advocacy program?

B2B brands keep employees engaged in an advocacy program by implementing practical tips and tricks, as discussed by Christie Le from Burwood Group. This includes making it easy for colleagues to share content, providing valuable insights, and fostering a culture where employees feel empowered to contribute to the brand's social presence.

What are the primary benefits of employee advocacy for B2B marketing?

Employee advocacy offers significant benefits for B2B marketing by drastically expanding brand reach and enhancing the brand's ability to connect with customers more authentically. It leverages the collective network of employees, boosting credibility and amplifying marketing messages beyond traditional channels.

How does Oktopost support B2B social media strategy and employee advocacy?

Oktopost supports B2B social media strategy and employee advocacy by providing the platform and tools necessary for brands to manage and scale their efforts. As highlighted by Christie Le's experience with Burwood Group, Oktopost facilitates the launch and maintenance of successful employee advocacy programs across various B2B industries.

Where can B2B marketers find best practices for launching an employee advocacy program?

B2B marketers can find best practices for launching an employee advocacy program by listening to expert insights, such as those shared on Oktopost’s 'Radically Transparent' podcast. Episodes feature B2B marketing leaders like Christie Le, who disclose their 'secret sauce' and offer guidance for establishing and growing effective programs.

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