Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue.
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Episode summary
How do you define social media governance?
According to PwC, social media governance involves understanding the risks that social media poses to an organization and being confident that you are prepared to manage them appropriately.
With the number of individuals and organizations using social media rapidly increasing and the benefits of a successful social media strategy quite significant, many marketers have added the topic of social media governance to their agenda.
Whether you are a small business or a large multi-national company operating globally, risk management and compliance need to be rethought when it comes to social media.
Colin Day, Managing Director of EMEA and APAC here at Oktopost, is stopping by the Radically Transparent podcast to discuss some of the biggest struggles that companies are facing today regarding social governance and why not all crises are bad.
Hot topics of this episode include:
- How marketing, legal, and compliance teams can come together to create a safe and practical social media policy
- How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help
- Colin’s biggest lesson learned post-recovery after he had to hit the big red button to stop all social media
Meet Colin
With more than 30 years of experience across sectors that include MarTech and FinTech, Colin Day has an excellent track record of building and operating high-performing, go-to-market functions. He also has hands-on experience in implementing all aspects of commercial operations in technology and financial services firms across the globe. His standing among his peers in the marketing community is exceptional, as shown by the number of awards he has received during his career.
Most recently, Day founded his own advisory business, Magnetic North Associates, providing strategic guidance for C-Suite executives (CEO, CMO, CSO) as a Non-Executive Director and Board Level Advisor, conducting due diligence across a range of transactions ($25M+) focusing on marketing technology, consulting services, and financial technology. Prior to Magnetic North Associates, Colin Day spent 18 years with Financial Technology giant FIS, where he held various leadership roles across business development, product management, and marketing.
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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.
Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.
Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.
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