Your firm’s expertise deserves to be seen

Discover why valuable law firm expertise stays invisible, and what firms can do about it

Download the new research report: Firmly Visible: Why Visibility Is the New Competitive Edge for Law Firms

This law firm visibility report explores a challenge facing firms across the US and UK: making more of their expertise visible to the clients and prospects who increasingly research lawyers before deciding who to trust.

Firmly Visible is new research from Oktopost, based on an independent survey of 200 lawyers, legal marketing professionals, and business development leaders across the US and UK.

The research reveals a striking disconnect. While 97% agree their firms produce more valuable expertise than ultimately reaches the market, only 36% of lawyers participate in professional visibility and marketing activities on average.

The problem isn't a lack of expertise. And it may not be a lack of willingness to participate either.

The findings suggest firms may be solving the wrong problem.

What the law firm visibility report reveals

1. Why 97% of firms say more expertise exists than the market ever sees
2. Why only 36% of lawyers participate in professional visibility and marketing activities on average
3. The 22-point gap between what marketing teams think holds lawyers back and what lawyers themselves say
4. What lawyers say would make participation easier and more commercially practical
5. Why 76% consider LinkedIn very or extremely important to professional credibility
6. How clients are evaluating law firm expertise across LinkedIn, search, firm websites, referrals, and legal directories
7. Why 97% say digital visibility has become more important to client perception and business development
8. Four strategic priorities for building a more visible firm

Inside the report

Explore the full findings from 200 legal professionals across the US and UK, including:

• The gap between firm expertise and market visibility
• The barriers preventing more lawyers from participating
• Where lawyers and marketing and business development teams see those barriers differently
• What actually motivates lawyers to share their expertise
• The role of LinkedIn in professional credibility and the legal buying journey
• The business outcomes firms associate with greater visibility and thought leadership
• How Lewis Silkin increased social engagement by 140%
• A practical four-step framework for building the Visible Firm

Who should read Firmly Visible?

The law firm visibility report is designed for legal marketing and business development leaders, managing partners, practice leaders, lawyers, and others responsible for reputation, thought leadership, social media, and client growth.

If your firm already has the expertise, the question is whether enough of the market ever gets to see it.

Turn expertise into competitive advantage

Download Firmly Visible to discover what 200 legal professionals told us about visibility, lawyer participation, and building a firm that is recognized for the expertise it already has.