How to build a B2B TikTok strategy from scratch!

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy.

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Episode summary

Want to launch a podcast? Need to build a B2B TikTok strategy from scratch? Don’t know where to start with social metrics and reporting?

If you’d like the inside scoop on the questions above, this episode of Behind the Post is for you!

How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag, Social Media Lead at Syte, has been through it all!

This episode will have you on the edge of your seat while Dani walks through how the B2B social landscape has transformed to become more authentic, humanlike, and in line with our B2C counterparts.

Dani dives deep into the social metrics every B2B Social Media Manager should be tracking, and what social media success means to her. She even reveals the step-by-step process of launching an engaging TikTok presence for B2B organizations. You’ll be taking notes as she gets granular and uncovers the many truths no one tells you before starting a TikTok! Lastly, Dani wraps up the show with her greatest advice for starting a podcast! As a podcast host herself, you’ll definitely want to hear this!

Hot Topics:

How to launch a successful B2B TikTok–Dani’s step-by-step recipe
The key social metrics B2B Social Media Managers should know inside and out
Dani’s greatest advice for launching a podcast

Meet Dani

Dani Sayag is the Lead Social Media Manager at Syte. Focusing solely on social media for the last 10 years, she’s tackled nearly everything social encompasses from freelance to hi-tech, Twitter to TikTok, thought leadership to influencer marketing, and consultations to training. She also recently started her own Podcast, Vanity Metrics, and will launch a network for social media managers in the Israeli hi-tech scene next month.

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Frequently Asked Questions

How can B2B organizations successfully launch an engaging TikTok strategy?

According to social media lead Dani Sayag, launching a successful B2B TikTok presence involves a step-by-step process focused on authenticity and human-like content. The episode provides granular insights and reveals truths vital for B2B organizations entering the platform, aiming to align their strategy with their B2C counterparts.

What are the key social media metrics B2B Social Media Managers should track for success?

Dani Sayag emphasizes that B2B Social Media Managers must know specific metrics inside and out. The podcast dives deep into identifying and tracking these essential social metrics to accurately measure success and demonstrate the impact of social media efforts within a B2B context.

How has the B2B social media landscape transformed in recent years?

The B2B social media landscape has undergone significant transformation, shifting towards more authentic, humanlike interactions. This evolution aims to align B2B social strategies more closely with successful B2C approaches, focusing on genuine engagement and relationship building rather than traditional corporate messaging.

Why is authenticity important for B2B social media marketing today?

Authenticity is crucial for modern B2B social media marketing because the landscape has evolved to demand more humanlike and relatable content. As discussed by Dani Sayag, moving beyond rigid corporate personas to embrace genuine interactions helps B2B brands connect more effectively with their audience, mirroring successful B2C strategies.

What crucial advice is available for B2B organizations considering launching a podcast?

Drawing from her experience as a podcast host, Dani Sayag provides invaluable advice for B2B organizations looking to start their own podcast. Her insights cover the practical steps and considerations necessary to launch an engaging podcast, offering guidance for those aiming to leverage this medium for thought leadership and audience connection.