How content marketing has changed

Content Marketing Published: October 08, 2020
How content marketing has changed

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer?

On this podcast episode of Stuff You Should Know About Our Changed New World, we’re excited to bring you Zev Brodsky, Content Marketing Manager at Perimeter 81, and the brains behind their entire content strategy. With Colin Day, Oktopost‘s Managing Director EMEA as your host, these two marketing gurus dive head first into the tactics content marketers need to expand audiences and connect with them in such a way that grows sales and increases revenue.

Listen to the podcast:

About Zev Brodsky:

Zev Brodsky is a seasoned content writer, manager, podcast host and strategist with a strong track record in engaging audiences across the cybersecurity and Fintech industries. He is currently leading the content strategy at Perimeter 81, a Zero Trust Network as a Service designed to simplify secure network, cloud, and application access for the modern and distributed workforce.

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Frequently Asked Questions

How does a distributed workforce impact modern B2B content marketing strategy?

A distributed workforce significantly impacts modern B2B content marketing by requiring strategies that can effectively reach and engage employees and customers across various locations. Marketers must adapt tactics to maintain a cohesive brand identity and foster connections that drive sales and revenue efficiently, regardless of geographic spread.

What are key tactics for B2B content marketers to expand audience and grow sales?

Key tactics for B2B content marketers to expand their audience and grow sales include developing highly engaging content tailored to specific business needs, leveraging expert insights from industry leaders, and strategically distributing this content to build strong connections that convert into increased revenue.

How can B2B content marketing contribute to tangible business outcomes like increased revenue?

B2B content marketing contributes to increased revenue by shaping a strong brand identity, establishing thought leadership, and engaging target audiences with valuable information. By nurturing leads effectively and building trust, content marketing directly supports the sales funnel and drives business growth.

What specialized content marketing considerations are important for the cybersecurity industry?

For industries like cybersecurity, content marketing requires deep technical expertise to address complex challenges. Strategies should focus on creating authoritative content, such as insights on Zero Trust Network as a Service, to educate, build credibility, and effectively engage a highly specialized B2B audience.

Where can B2B marketing professionals find expert advice to refine their content strategy?

B2B marketing professionals can find expert advice by engaging with industry-leading podcasts featuring seasoned content managers, following B2B marketing thought leaders on professional platforms like LinkedIn, and subscribing to dedicated B2B marketing channels for the latest strategies and discussions.

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