Make authentic content go further
Your advocates are already creating gold. Now, you can make sure the whole team helps it shine with our latest update, Repost Stories for Advocate Posts.
Quickly turn an employee’s custom-made LinkedIn post into a shareable asset for your entire advocacy program to amplify and engage directly in Oktopost, without losing the authentic voice that made it powerful in the first place.
Why it matters for your advocacy program
A healthy employee advocacy program thrives on a diverse range of content to drive engagement, empower advocate voices, and maintain long-term participation. When advocates have a variety of content to choose from, such as blog posts, videos, industry reports, and company news, they can select what genuinely resonates with their personal brand and professional network. This authenticity is key, as peer-to-peer sharing is most effective when it feels genuine. It also makes you feel you give credit where credit is due. Reposting is fun!
Reposting content for advocates to reshare, especially when the content is written by their peers, is another opportunity to connect with those advocates who feel more comfortable resharing content or ideas, rather than creating their own. It also puts the all-star advocate front and center to showcase a strong example of what a “good post” looks like.
Tips to get the most out of Reposting Stories for Advocate Posts
The functionality of Reposting Stories for Advocate Posts ensures that your program appeals to a broader range of advocates and their unique audiences, ultimately amplifying your brand’s message and boosting overall program health.
- Amplify trust with peer-to-peer engagement. With 81% of buyers considering trust essential when making purchasing decisions, EGC gives a transparent view of people behind the brand. By tapping into your team’s voices and experiences, not only do you cut down on marketing spend, but you also foster trust and credibility with your audience.
- Double the shelf life of great advocate content. A standout post doesn’t have to fade after the first wave of likes. Turn it into a Repost Story and give it a second life, reaching networks far beyond the original author’s.
- Fuel program participation. Sharing is easy. Advocates can repost directly from Oktopost, schedule the repost as they prefer, and react to peers’ posts, without switching to LinkedIn.
How to create a Repost Story for Advocate Posts
Easily turn a successful LinkedIn post from one of your advocates into a shareable story for your entire advocacy program, like this one. (On LinkedIn, this shared post will appear as an authentic “Repost”.)
This tactic naturally gets other advocates engaging with the post directly from their Board. That’s a huge win, but here’s the real reason this matters: the power of peer-to-peer recognition.
Every reposted Story says, I see you. That simple acknowledgment builds an advocacy culture where employees feel valued and inspired to keep creating, sharing, and engaging.
Not to mention, it’s a huge time saver when you need to fill your Board with the right mix of content.
The benefits of reposting advocate content
For program leaders: Quickly surface your advocates’ top content using new source filters for Advocacy, then turn it into a Story in just a few clicks.
Reposting Stories for Advocate Posts is an easy way to boost your brand, encourage your advocates to engage with the content to help it reach further and celebrate your team’s great work. Make sure you have the Champion role enabled (or a custom role that allows advocates to create their own posts) so you can see all the advocate-created content and easily repurpose them for your Board.
In addition, you may want to make it a weekly habit to spotlight those posts, especially as employee generated content has become an effective way to tell your brand story authentically and engagingly.
For advocates: They’ll easily discover, engage with, and repost peers’ content right inside of Oktopost, keeping their LinkedIn presence active and authentic with minimal effort.
This is more than just a repost button; it’s how you build community, recognize your champions, and let authentic employee voices drive your reach.
Ready to start? Log into Oktopost and head to New Story. Click on Repost and then filter to Platform → Advocacy to explore all your advocates’ posts to reshare to your Board. Your program’s most authentic content is already there; Oktopost just makes it impossible to miss.
