Employer branding 101 and putting your people first!

Ale Schlesinger, Social Media Manager at HiBob reveals the employer branding strategy that converts.

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Episode summary

Gone are the days when social media is solely a vehicle to drive traffic. It is a place to BE and needs to be its own entity!

Stopping by the Behind the Post podcast to discuss the evolution of social media, employer branding, and employee advocacy is the brilliant Ale Schlesinger, Social Media Manager at HiBob.

In this episode, Ale reveals how she approaches social while working for an HR tech organization. As modern HR is all about the well-being of your people, Ale has taken the company motto, “put your people first,” and infused it into their social media strategy. Tune in to hear how she crafts the HiBob social channels to be a conversational, engaging place that will make you stop scrolling!

To close out the show, Ale reveals how she approaches her creative process, the two things your employee advocacy content must do, and why everything, especially employer branding, always comes back to authenticity.

And, of course, Olivia and Ale talk TikTok and give a little insight into all the things that go on behind the post!

Hot topics:

How to create an engaging social media presence that will “stop the scroll”
Ale’s top priority when it comes to creating content
Employer branding strategy, tips, and tricks!

Meet Ale

Ale (short for Alexandra and not pronounced like Ginger Ale…hence her TikTok username @notthegingerale) found a passion for content marketing and social media when she was looking to integrate her love of writing with her background as a therapist. She approaches social media with a psychological mindset while using it as a vehicle for creativity. This outlook led Ale to HiBob, a SaaS that helps companies live by its motto, “put your people first.”

Born in Miami, FL, to Argentinean parents and having lived in Israel for 13 years, Ale never knows how to answer the question, “where are you from?” Currently, though, she remains in Israel with her husband, two sons, dog, and bird. Some of her biggest accomplishments include writing an 81,000-word book that she did nothing with, watching all 23 seasons of Grey’s Anatomy and Station 19 in five months (most of which was during maternity leave), and being first in line at her local Borders to get the 7th Harry Potter book.

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Unleash your inner artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

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Frequently Asked Questions

How can B2B companies develop an authentic employer branding strategy that attracts top talent?

Developing an authentic employer branding strategy requires a 'people-first' approach, deeply integrated into your social media presence. Ale Schlesinger highlights that authenticity is paramount, transforming social channels into a conversational, engaging space that genuinely reflects your company culture and values, rather than just a vehicle for traffic.

What are the essential elements for effective employee advocacy content in a B2B context?

Effective employee advocacy content in a B2B context must be authentic and align with the company's core values, such as a 'people-first' motto. It should empower employees to share genuine experiences and insights, turning them into credible brand ambassadors. This approach helps social media become a vibrant entity where your people truly 'belong'.

How can B2B organizations create engaging social media content that cuts through the noise and 'stops the scroll'?

To create engaging B2B social media content that 'stops the scroll,' organizations should adopt a 'people-first' strategy focused on authenticity and fostering genuine conversations. The goal is to make social channels inherently engaging, reflecting true company values and employee well-being, rather than solely pushing promotional messages.

What is the strategic role of social media for HR technology companies in fostering a 'people-first' culture?

For HR technology companies, social media serves a strategic role beyond marketing; it's a vital channel for embodying and demonstrating a 'people-first' culture. It's where the company's motto can be infused into everyday interactions, showcasing employee well-being and fostering authentic engagement, thereby strengthening the employer brand and attracting talent.

Why is authenticity critical for B2B employer branding and social media success?

Authenticity is critical for B2B employer branding and social media success because it builds trust and credibility. In today's landscape, candidates and employees seek genuine connections and transparency. Showcasing real experiences and true company values, as emphasized by Ale Schlesinger, differentiates a brand and fosters lasting engagement that converts.