In this episode, Reece Callaway shares his tips for marketing to Gen Z. He covers everything from crafting relatable content to jumping on trends and avoiding common mistakes.
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Episode summary
“When we see Gen Z on social, it’s often with a sense of casualness and informality—in a good way. Gen Z looks for authentic interactions and authentic brands, not super put-together ads, but authenticity, realness, and relatability.”
HubSpot just gets Gen Z marketing—and their social media is proof. From trending memes to pop culture moments, their team knows how to capture attention, spark engagement, and leave a lasting impression.
Gen Z grew up on social media, shaped by pop culture and fueled by authenticity. They’re not just entering the workplace—they’re breaking down doors, influencing decision-making, and even leading teams. If your marketing doesn’t resonate with their values and interests, you risk getting left behind.
So, we brought in one of their experts, Reece Callaway, to spill the tea on everything Gen Z and show B2B marketers how to connect with this generation.
In this episode, Reece dives into HubSpot’s playbook, sharing actionable tips to help you reach and engage this audience. From crafting relatable content to navigating trends and avoiding common pitfalls, he covers it all.
Plus, he offers his predictions for where social media marketing is headed in 2025. We told you he spilled the tea.
Hot topics:
- Who is Gen Z, and why should B2B marketers care?
- How to decide which trends to embrace—and which to skip
- Common mistakes brands make when marketing to Gen Z (and how to avoid them)
Meet Reece
Reece Callaway is the Social Media Strategist and Content Operations Lead at HubSpot, where he shapes the company’s social media strategy, creates impactful content, and fosters a vibrant online community.
He’s truly passionate about uncovering what makes a brand tick and reaching Gen Z on social.
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