How to Build a Personal Brand That Opens Career Doors

Christina Le, Social Media and Community Manager at OpenPhone shares her tips on personal branding, social strategy, and TikTok engagement!

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Episode summary

When it comes to social media, Christina Le, Social Media Manager at OpenPhone, is a jack of all trades. She joins host Olivia Messina behind the Post to share her insights on social strategy, personal branding, TikTok, and everything in between!

She shares her approach to social media as a seasoned veteran in the industry (hint: it all comes back to your audience), conveying your company’s values and tapping into the conversations that are happening.

Christina opens up about her posting strategy per network and hints that you might miss the boat if your brand is not on TikTok. Not to worry—Olivia and Christina chat about the ins and outs of TikTok and how it’s the only platform where you don’t need to niche down. Talking about your product isn’t going to cut it! Have fun with it, be engaging, and showcase what it’s like to work at your company.

To close out the episode, Christina shares her greatest advice for building a personal brand– start writing and don’t overthink it! As humans, we are natural storytellers: be vulnerable, talk about the ups and the downs, and take the time to talk about the things that matter to you. She reminds us that it doesn’t need to be overly polished – just be you! LinkedIn is the best place to put your resume on your sleeve, and if done right, you’ll never need to apply for another job again!

Hot topics:

Tips for building your personal brand and the key to landing a position in social media
Content, posting cadence, and the importance of value > volume
How Christina is using TikTok for recruitment and highlighting OpenPhone’s employer brand

Meet Christina

Christina Le is the Social Media and Community manager at OpenPhone. When she’s not busy tinkering around the saas brand-building space, you can find her on all social media under the handle @thesechapters.

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Unleash your inner artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk about staying creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure: you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Love going behind the post?

Spread the news: every social media manager can master the art of social media! If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. Olivia and her guests can be found on Apple Podcasts, Spotify, and YouTube. Don’t forget to rate and review the show, and in the meantime, ask Olivia and her guest a question to answer in the next episode!

Frequently Asked Questions

How can B2B companies effectively leverage TikTok for employer branding and recruitment?

B2B companies can use TikTok by focusing on authentic engagement and showcasing their company culture rather than just product promotion. The platform is ideal for highlighting what it’s like to work at your company, embracing fun, and connecting with potential recruits in a less formal, more engaging way.

What is the most effective B2B social media strategy for connecting with an audience and conveying company values?

The most effective B2B social media strategy starts with deeply understanding your audience and actively tapping into relevant conversations. It's crucial to prioritize providing genuine value over sheer content volume and to ensure your posts consistently convey your company's core values.

Why is personal branding essential for B2B professionals, and what are the initial steps to build one?

Personal branding is crucial for B2B professionals as it can significantly advance careers and open new opportunities. To start, focus on writing and sharing your authentic story – including both successes and challenges – and discussing topics genuinely important to you. LinkedIn is highlighted as an excellent platform for this.

How should B2B social media managers approach content creation to maintain engagement and generate leads?

B2B social media managers should focus on creating engaging, valuable content that resonates with their audience, moving beyond simple product promotion. The key is to be authentic, embrace storytelling, showcase the human side of the company, and actively participate in conversations to foster connection and funnel leads.

What role does an 'audience-first' approach play in successful B2B social media marketing?

An 'audience-first' approach is fundamental to successful B2B social media marketing. It means thoroughly understanding your target audience's needs, interests, and pain points, then tailoring all content and interactions to provide genuine value and engage them in meaningful conversations, rather than just broadcasting company messages.

How to build a personal brand & never apply for another job again!