Why Great B2B Marketing Comes Down to People and Math
Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast.
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How do you differentiate great marketing from BS?
Digital transformation has fundamentally changed the way both people and organizations operate. Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research. Everything now revolves around digital, social, and mobile. To put it quite bluntly, the role of a CMO is not what it used to be, making it difficult to survive long-term in an organization as a CMO.
Aside from actual marketing, CMO’s have technology, product development, data management, and staffing on their plate. And as Keith Messick, CMO at LaunchDarkly puts it – the one thing keeping him up at night professionally is far from actual marketing, but people and math.
Talking through some of a CMO’s greatest dilemmas, such as how everyone wants the title, but nobody wants the job, the non-existent playbook, and how to spot good marketing versus BS. Keith highlights how a successful CMO can impact an organization both in revenue and growth while implementing the highest levels of innovation.
Hot Topics of this Episode Include:
- The daily ratio Keith relies on to neither micromanage nor undermanage his team
- The essentials of codifying a decision-making framework and why it’s important to be transparent about how you make decisions as a leader
- Good marketing versus BS and the secrets behind achieving continued growth
Keith is the Chief Marketing Officer (CMO) at LaunchDarkly, the first scalable feature management platform. Previously, he served as the CMO at Dialpad and prior as CMO at Lucidworks. He’s also held senior leadership roles at Topsy (acquired by Apple), Get Satisfaction, and SuccessFactors.
I’ve never met a company that was really good at being something for everyone. You’ve got to be something for someone. – Keith Messick
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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.
Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.
Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.
Catch all episodes here.
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