CEO, Daniel Kushner, and VP Product, Liad Guez of Oktopost share the hot seat today.
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Meet the Oktopost co-founders
Daniel Kushner
Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. With more than a decade of experience leading marketing and sales organizations in global tech companies, his latest venture is Oktopost, the only social media management and employee advocacy platform designed for B2B companies. As the CEO of Oktopost, he’s helping B2B Marketers measure the true business value of social media marketing.
Liad Guez
Liad is an entrepreneur and a creative problem solver with a true passion for driving high-performance teams and delivering exceptional outcomes. With 15 years of leadership experience and a natural ability to motivate and inspire the people around him, Liad serves as Oktopost’s VP of Product, leading the entire product and development teams in creating an innovative, value-driven platform for B2B marketers.
Episode summary
With the pandemic forcing people online, social media use exploded, for obvious reasons. Brands turned to social media to communicate with buyers, reach audiences and push messaging. Across the SaaS space, many marketing technologies have risen in use, but traffic to Oktopost, B2B-oriented social media management, and employee advocacy platform has skyrocketed.
Here to talk about it all on this episode are Oktopost co-founders Daniel Kushner and Liad Guez.
Together, they share entertaining stories of start-up life and how Oktopost was born. They even zoom in on why when founding Oktopost in 2013 they decided to only ever register the company in $800,000 early-stage funding, which has run on revenues and profit ever since. That is, until the recent news in TechCrunch dropped last month announcing a growth funding round of a $20 million minority investment from London-based growth equity firm Expedition Growth Capital.
This is an epic opportunity to hear straight from our co-founders. So grab your headphones and enjoy the show!
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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.
Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.
Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.
Catch all episodes here.
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