Milena Farber on transitioning into a new role as a social media manager

Behind the Post Published: February 07, 2022
Milena Farber on transitioning into a new role as a social media manager

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role.

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Episode summary

Milena Farber, Social Media Marketing Manager at Namogoo goes Behind the Post with host Olivia Messina to uncover some major challenges new social media managers face when transitioning into a new role.

Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Milena opens up about her top priorities when she first started at Namogoo and how gaining a deeper understanding of your target audience is not always an easy task. She shares her actionable tips for getting any account verified, as she impressively helped Namogoo get the blue badge on Twitter and Instagram just a few months into her role!

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. A must-listen episode for any social enthusiast!

Meet Milena Farber

Milena is the Social Media Marketing Manager at Namogoo, the world’s first digital journey continuity platform that enables ecommerce brands to drive their customer journeys forward and optimize the experience.

With her extensive experience working with social media for a diverse group of organizations and clients, Milena is recognized for her ability to produce high-quality content for different social networks, and for using digital marketing initiatives to increase engagement, conversions, and click-through rates.

Before starting her career in digital marketing, Milena built an online community for pet lovers on Instagram that has over 200k followers.

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Unleash your inner artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Love going behind the post?

Spread the news: every social media manager can master the art of social media! If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode!

Frequently Asked Questions

How can new B2B social media managers successfully transition into a new role?

The podcast uncovers major challenges new social media managers face, emphasizing that gaining a deeper understanding of your target audience should be a top priority. Milena Farber shares actionable tips for quickly adapting and strategizing for growth and credibility, like getting accounts verified, early in a new position.

What are effective strategies for B2B companies to achieve social media account verification?

Milena Farber impressively helped Namogoo secure the blue badge on Twitter and Instagram just a few months into her role. The podcast shares actionable tips for getting any B2B social media account verified, suggesting a focus on building platform trust and meeting specific requirements.

How can B2B social media managers cultivate authentic audience growth and increase engagement?

Milena Farber, known for her success in growing an authentic following, reveals her secrets for massive growth on any social media account. Her strategy involves producing high-quality content tailored for different social networks and leveraging digital marketing initiatives to increase engagement, conversions, and click-through rates.

What is the importance of audience understanding for B2B social media content strategy?

Gaining a deeper understanding of the target audience is highlighted as a critical, though not always easy, task for social media managers. It's a top priority for new SMMs to effectively tailor content and strategies, ensuring creative processes resonate and keep the audience engaged for lead generation.

How do B2B social media managers create engaging content that drives leads and conversions?

The podcast focuses on the creative processes SMMs use to develop engaging content that keeps audiences captivated and leads funneling in. Conversations explore fresh ideas and captivating ways to utilize digital marketing initiatives to increase engagement, conversions, and click-through rates across various social channels.

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