Emotional storytelling in B2B with Noa Magal Snir

VP Marketing at Neema and former marketing leader at SodaStream, Noa Magal Snir, explores the increasingly blurry line between B2B and B2C marketing. With a powerhouse background in both worlds, Noa Magal Snir shares how emotional storytelling in B2B, consumer-centric thinking, and brand identity are just as critical in B2B as in B2C.

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Episode summary

What do sparkling water and CRM software have in common? According to Noa Magal Snir, more than you may think.

In this energizing episode of the Radically Transparent podcast, Noa Magal Snir, VP Marketing at Neema and former global marketing leader at SodaStream, joins host Jennifer Gutman of Oktopost to explore the not-so-well-known overlap between B2B and B2C marketing. Drawing from a career that spans Super Bowl commercials to enterprise software, Noa Magal Snir unpacks why B2B marketers must let go of rivalry thinking and start embracing what B2C does best, truly knowing their customer, beyond what they do at work.

Noa explores a “bubbles” mindset and shares what she has learned from her time in B2C. She even reveals how by leading with emotional storytelling in B2B fuels even the most technical, brands.

If you’re B2B to the core, a marketing leader looking for a new perspective to inspire your team or a brand builder at heart, this episode will challenge you to rethink how you connect with the people behind the pipeline.

Hot topics:

Why B2B marketers need a “Bubbles” mindset: Noa Magal Snir reveals how her time at SodaStream, where the product is literally sparkling water, taught her to drive impact through storytelling and emotion, a lesson B2B marketers need more than ever.
Emotional + Functional = Marketing gold: From Salesforce’s cuddly mascots to Instagram ads by SEMrush, Noa Magal Snir gives real examples of B2B brands winning by combining heart and logic, urging B2B marketers to balance emotional storytelling with performance goals.
Mastering the marketing mindset shift: Transitioning from B2C to B2B isn’t a downgrade, it’s a growth opportunity. Noa outlines how humility, curiosity, and constant learning helped her thrive across industries and why B2B should ditch the rivalry mindset.

From sparkling beverages to SaaS platforms, Noa Magal Snir brings a unique lens to modern B2B marketing. In this episode, she breaks down what marketing leaders can borrow from the B2C playbook—backed by real stories, lessons learned, and a healthy dose of marketing truth.

Meet Noa Magal Snir

With over 15 years of marketing experience spanning Tech, Fintech, and CPG, Noa Magal Snir knows a thing or two about building brands that people remember. Currently the VP of Marketing at Neema, Noa has held marketing leadership roles at SimilarWeb and SodaStream.

Noa is a results-driven marketing executive who blends creative storytelling with sharp strategic thinking. From B2B SaaS to fizzy beverages, she’s delivered award-winning campaigns that don’t just make noise—they drive real business results.

When she’s not building brands, Noa enjoys yoga, hiking, and reading. She lives in Ramat Gan with her family and a strong belief that whether it’s B2B or B2C, marketing is always about connecting with people.

Frequently Asked Questions

What is the difference between B2B and B2C marketing?

B2B marketing focuses on targeting businesses, while B2C targets individual consumers. However, as discussed in this episode, the line between the two is increasingly blurry, and strategies like emotional storytelling and customer-centric thinking are becoming vital in both.

Why is emotional storytelling important in B2B marketing?

Emotional storytelling helps B2B brands build deeper connections with their audience by humanizing complex solutions and making brand messages more relatable and memorable—even in highly technical industries.

Who is Noa Magal Snir?

Noa Snir is the VP of Marketing at Neema and formerly served as the Global Marketing Director at SodaStream. She brings a wealth of experience from both B2B and B2C marketing worlds and shares her insights on the podcast.

What can B2B marketers learn from B2C brands?

According to Noa, B2B marketers can benefit from adopting a B2C-style mindset—focusing more on the emotional needs of buyers, strong brand identity, and authentic storytelling rather than relying solely on technical specs and features.

What is the “Bubbles” mindset mentioned in the episode?

The “Bubbles” mindset, inspired by Noa’s time at SodaStream, refers to a marketing approach that blends fun, emotion, and product value. It encourages B2B marketers to embrace creativity and emotional connection in campaigns, just like consumer brands do.

How can B2B marketers shift their mindset to be more consumer-centric?

B2B marketers can shift their mindset by embracing curiosity, staying close to their audience’s real-life challenges, and moving beyond job titles to understand the person behind the professional. Noa emphasizes humility and a willingness to learn from B2C tactics to drive authentic engagement and brand loyalty.

What is the Radically Transparent podcast by Oktopost?

The Radically Transparent podcast by Oktopost is a monthly show that pulls back the curtain on the world of B2B marketing and leadership. Hosted by Jennifer Gutman, the podcast features candid conversations with marketing leaders, exploring real stories, bold ideas, and actionable insights that help professionals thrive in today’s digital-first world.

From sparkling water to SaaS: Emotional storytelling in B2B with Noa Magal Snir