Social media manager burnout and how to avoid it

Olivia Messina takes on a solo episode to discuss burnout and share her best tips to avoid it!

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Episode summary

How do you unplug when being plugged in is your job?

How do you continue to show up and be creative while balancing several tasks and the pressure of working in social media?

The number of professionals experiencing burnout is on the rise. Throw social media into the mix and if you’re not mindful, burnout is almost a guarantee.

According to a study by Deloitte, 77% of professionals have experienced burnout at their current job.

If you are feeling stressed, exhausted, or depleted from the “always on” work pressure – you are not alone! In this episode, Olivia Messina, Social Media and Community Manager at Oktopost is opening up about her experience with social media burnout and sharing her top 6 tips to prevent it. Keep these tips in your tool kit to keep burnout away and creativity top of mind!

Hot topics:

How to work smarter, repurpose content, and never run out of ideas
Work-life balance, the importance of setting work boundaries, and knowing your limits
Wellness and self-care tips to regain focus & spark creativity

Meet Olivia

Olivia Messina is Oktopost’s Social Media and Community Manager. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Olivia and her guests break down what goes on behind the perfect posts you see on your feed, and what it takes to spark creativity and generate a highly-engaged audience.
A specialist in video content creation, when she’s not creating content and managing socials, Olivia can be found developing her personal brand, reading, or getting a quick workout in

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Unleash your inner artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Love going behind the post?

Spread the news: every social media manager can master the art of social media! If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode!

Frequently Asked Questions

How can B2B organizations prevent social media burnout among their marketing teams?

B2B organizations can proactively address social media burnout by fostering a culture of clear work-life boundaries, encouraging regular self-care practices, and implementing strategies for smart content repurposing. These measures reduce the 'always-on' pressure and sustain team creativity.

What strategies can B2B social media managers use to improve content creation efficiency and ideation?

To enhance efficiency and maintain a steady flow of ideas, B2B social media managers should focus on working smarter by strategically repurposing high-performing content across platforms and dedicating time for creative brainstorming sessions. This prevents content fatigue and ensures consistent engagement.

How does employee advocacy contribute to a healthier B2B social media strategy and reduce team workload?

Employee advocacy programs empower internal team members to share brand messages authentically, significantly extending the B2B brand’s reach and humanizing its presence. This approach also distributes the content generation load, alleviating pressure on core social media teams and helping to prevent burnout.

What are key tips for B2B social media professionals to establish effective work-life boundaries?

Essential tips for B2B social media professionals include consciously setting and enforcing work boundaries, scheduling specific times to completely unplug from digital demands, and integrating personal wellness routines. These practices are vital for managing the intensive nature of social media work and maintaining focus.

How can B2B social media teams sustain creativity and engagement for their campaigns over time?

B2B social media teams can sustain creativity and engagement by adopting practices like working smarter through efficient content repurposing, prioritizing wellness and self-care to refresh perspectives, and knowing their limits. This ensures a continuous spark of fresh ideas and impactful campaign execution.