How to create engaging video content for social media

Radically Transparent Published: October 29, 2020
How to create engaging video content for social media

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers.

In this podcast episode of Radically Transparent, Jennifer Gutman, Director of Social Strategy at Oktopost hosts Sivan Felder, co-founder and CMO of TwoHeads a video marketing firm, to share her unfiltered insights into the challenges of video production, the psychology of video and actionable tips to create high quality, inexpensive video content for social media that can impact business initiatives in a powerful and truly authentic way.

Listen to the podcast:

Or watch the live broadcast:

About Sivan Felder:

Sivan Felder eats, sleeps, and breathes video.

Born a consummate storyteller, Sivan has spent her career working in the video industry and now serves as the co-founder and CMO of TwoHeads, a video marketing firm.

She’s guided video strategies and campaigns for companies such as Google Cloud, Cynet, Ourcrowd, and Mixtiles. Her work has won awards and been viewed by thousands of people worldwide.

Now, her company helps startups and B2B companies harness the power of video to dominate their market.

More about the show:

Radically Transparent is one of Oktopost’s popular original podcast shows on the podcast channel, B2B Marketing Now.

Created and hosted by Jennifer Gutman, Oktopost’s Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change.

Want to hear more?

For more mind-blowing episodes, subscribe to our channel, B2B Marketing Now, wherever you listen to podcasts or catch us on Apple Podcasts or Spotify.

Looking to learn more about video for social media?

Follow Oktopost on LinkedIn, Twitter, and Facebook for meaningful conversations about incorporating videos into your social media strategy.

Frequently Asked Questions

How can B2B marketers effectively leverage thought leadership video on social media?

B2B marketers can create impactful thought leadership videos by focusing on authentic storytelling and actionable insights, as discussed by experts like Sivan Felder. The key is to produce high-quality, engaging content that addresses industry challenges and connects with the audience on a deeper level, driving business initiatives.

What are the secrets to producing high-quality, inexpensive B2B video content for social media?

Creating high-quality, inexpensive B2B video content involves understanding the psychology of video and implementing practical tips, as shared by video marketing expert Sivan Felder. Focus on clear messaging, authentic presentation, and leveraging accessible tools to produce engaging content that resonates without breaking the budget.

How does the psychology of video influence B2B social media strategy?

The psychology of video is critical for B2B social media success because it dictates how viewers perceive and engage with content. By understanding psychological principles, B2B marketers can craft videos that evoke trust, build connection, and effectively communicate complex ideas, ultimately impacting business initiatives positively.

What makes video content essential for B2B social media engagement and growth?

Video content is essential for B2B social media engagement and growth due to its ability to convey complex ideas clearly, build thought leadership, and foster authentic connections. Its dynamic nature captures attention more effectively than static content, making it a powerful tool for impacting business initiatives and expanding reach.

Why is authenticity vital for B2B video content that aims to impact business initiatives?

Authenticity is vital for B2B video content because it builds trust and credibility with a professional audience. Genuine, transparent video, as championed by experts like Sivan Felder, allows B2B brands to connect authentically, communicate their values, and powerfully influence business initiatives by fostering deeper relationships.

Get ready!

The latest B2B marketing magic is about to land in your inbox
Join 30K+ pros already on the inside

Engaging social media content and interaction, illustrating B2B social media marketing tips and insights.