Grand Rapids, MI Are you passionate about creative writing? Do you love marketing and delivering great content? If so, Oktopost is looking for you!
Oktopost is revolutionizing the way companies connect with their customers and audiences. We enable B2B marketers fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. Leading B2B organizations all over the world such as ACI Worldwide, Snowflake and Fujitsu are using Oktopost to improve and understand their social presence in order to make better business decisions. We are a global, fast-paced, and innovative start up with offices in Ramat Gan, London, and Grand Rapids (MI).
We are seeking a highly creative and strategic Content Marketing Lead to join our team. The ideal candidate will have experience in developing and executing a content strategy, with a focus on website content, blog, email, messaging, and on-site SEO. In this role, you will be responsible for creating and managing high-quality content that drives traffic and leads to our website, while also ensuring that our messaging is consistent and aligned with our brand.
Responsibilities
- Develop and implement a content strategy that supports our demand generation goals, including website content, landing pages, email, blog posts, and messaging
- Create engaging and informative content that resonates with our target audience, including blog posts, infographics, case studies, and more
- Ensure all content is optimized for on-site SEO, including keyword research, meta tags, and header tags
- Collaborate with the design team to create visually appealing content that supports our brand and messaging
- Stay up-to-date on industry trends and best practices, as well as continually testing and refining content to improve performance
- Provide regular reporting and analysis on content performance, and make recommendations for optimization
- Manage a content calendar and ensure all deadlines are met
Requirements
- 3+ years of experience in content marketing, with a focus on website content, blog, and messaging
- Strong understanding of on-site SEO and experience optimizing content for search engines
- Basic understanding of HTML for uploading and formatting content on the website
- Excellent writing and editing skills, with the ability to create high-quality content in a variety of formats
- Ability to work independently and as part of a team
- Ability to prioritize and manage multiple projects in a fast-paced environment
- Strong attention to detail and organizational skills
- Bachelor's degree in Marketing, Business, Communications, or a related field