AU10TIX cuts content creation time by 80 – 90% with Oktopost

Key results at a glance

• Content creation time cut by 80 – 90%
• Post creation down from 30 – 60 minutes per post to up to 10 posts in 20 minutes
• No more manually sending each post to each employee
• Random, off-message posting replaced by a coherent company voice on LinkedIn
• Gamification keeps employees engaged on both a professional and personal level

Meet AU10TIX

AU10TIX helps B2B companies identify and verify people. Its technology checks everything from passports to ID cards.

Gil Ben-Porat is the company’s Social Media Manager. He runs the AU10TIX employee advocacy program on Oktopost. As a result, he can get more people sharing on LinkedIn, in less time.

The challenge: slow posts and scattered voices

Before Oktopost, a single post took Gil between 30 minutes and an hour to create. Then he had to send it manually to every employee he wanted to share it.

Meanwhile, employees wanted to be active on LinkedIn. However, many didn’t know how. The result was a feed full of random, unaligned posts.

Before that, we saw a lot of random posts all over the feed because everyone wants to be active on LinkedIn but didn’t know how to do it. Gil Ben-Porat, Social Media Manager, AU10TIX

The Oktopost solution: employee advocacy plus AI

AU10TIX brought in Oktopost’s employee advocacy program. Now Gil shares posts with employees from one place, instead of chasing them one by one.

He also gamifies the program. That way, employees relate to it on an industry level and a personal level.

For content, Gil uses Claude and ChatGPT alongside Oktopost. He works back and forth between them. In addition, Oktopost’s built-in AI tools give him more options for each post, so he can pick the best version.

The fact that I have Oktopost and the advocacy program with me gives me a lot more time and a lot more flexibility in the way I work with every employee. Gil Ben-Porat, Social Media Manager, AU10TIX

The results: 80 – 90% faster content and one company voice

Oktopost cut Gil’s content creation time by 80–90%. He now creates up to 10 posts in about 20 minutes.

Alignment improved too. Once AU10TIX introduced Oktopost, the whole company became coherent in what it posted. Gamification turned that into real engagement.

Oktopost cuts my content creation time by anywhere between 80% to 90%. Gil Ben-Porat, Social Media Manager, AU10TIX

For Gil, the platform’s ease of use matters as much as the results. So does the team behind it. As he puts it, Oktopost “always felt like home.”

One single platform for social media

Contact us to learn how Oktopost can help you drive engagement, measure success, and connect social media campaigns to revenue growth.