Help your executives lead from the front on LinkedIn

Download: A social media manager's guide to executive advocacy on LinkedIn

Struggling to get your executives active on LinkedIn? Not sure how to make their presence feel authentic and impactful?

This is the practical guide B2B social media managers have been waiting for.

"A social media manager's guide to executive advocacy on LinkedIn" is your step-by-step playbook for building, launching, and scaling a high-impact executive advocacy program-from strategy to execution. Whether you're working with hands-on leaders or time-starved execs who need full ghostwriting support, this guide shows you how to make it work.

What you'll learn

1. How to build strong executive brand foundations
2. How to optimize executive LinkedIn profiles
3. How to pitch advocacy to execs and overcome objections
4. How to create content that sounds like them, not marketing
5. How to use ghostwriting the right way (with templates)
6. How to maintain momentum and measure real impact
7. How to use tech like Oktopost to track, scale, and prove ROI

What's inside

• Executive brand identity canvas
• Profile checklist
• Ghostwriting do's & don'ts
• Monthly advocacy calendar
• Performance dashboards
• Exec onboarding email + content brief templates
• Real-world examples from top leaders in B2B

This guide isn't fluff. It's built by and for B2B marketing professionals who need results. If your goal is to help execs drive visibility, trust, and business value on LinkedIn, this is your starting point.

Who it's for

• B2B social media managers
• Employer brand specialists
• Content marketers
• Marketing ops professionals
• Anyone running executive or employee advocacy programs

Ready to activate your leadership team?
Download the free eBook now and start building a program that gets noticed and delivers.