Employee Advocacy Solution

Activate your organization’s voice on social

Power employee advocacy into an orchestrated, company-wide movement to amplify your narrative and measure its real impact on pipeline and revenue.

Smiling employee engaging with an employee advocacy solution, tracking social shares and positive brand impact.

Today’s B2B buyers trust people, not brands

50%

Of employees already post company-related content to their personal social networks

10X

More people reached by employees than all of your corporate social accounts combined

7X

More conversions from employee-generated leads than marketing-generated leads

Oktopost employee advocacy solution enabling employees to share diverse content across social channels.

Harness the power of the authentic voice

Oktopost streamlines all of your social media management and employee advocacy activities through a single platform.

Content Distribution

Provide employee advocates with pre-approved, on-brand social content – with just a few clicks.

Employee Engagement

Expose employee advocates to the most relevant content with topic segmentation and filters.

Sentiment analysis

Ban inappropriate or offensive keywords to prevent employee advocates from misusing their handles.

Employee Suggestions

Make employee advocates feel valued by allowing them to recommend relevant content ideas.

Track employee advocacy metrics with Oktopost's solution, visualized as a pie chart on a laptop screen.

Measure employee advocacy from every angle

From reach to conversions, quantify the contribution of employee advocacy to your overall B2B marketing objectives. Identify program leaders and see which content resonates with their networks.

You can leverage employee advocacy data even further by seamlessly connecting it with your marketing automation and CRM platforms for better lead nurturing, scoring and attribution.

Oktopost employee advocacy solution: UI for publishing social media posts.

Simple advocacy tools for busy employees

Oktopost makes employee advocacy an extremely effortless yet rewarding experience – guaranteeing high participation.

On-the-Go Sharing

Employee advocates can instantly discover and share the latest content anywhere, anytime – via desktop or mobile app.

Content Customization

Employee advocates get to share content that aligns with their role and industry by customizing their topics of interest.

Post-level Analytics

Your advocates can view how each post is performing across various metrics, including impressions, clicks, retweets, conversions, and more.

Gamification

Your advocates can view how each post is performing across various metrics, including impressions, clicks, retweets, conversions, and more.

Oktopost Employee Advocacy: team collaboration and integrated social media content sharing.
fully integrated

2-in-1 employee advocacy and social media management

Oktopost is the only employee advocacy tool that is seamlessly connected with your social media management platform, providing shared workflows, campaigns and reporting to help your social team save time and stay productive.

Employees discuss Oktopost's Employee Advocacy Solution for enhanced brand visibility.

Empower your entire workforce to meet their bottom line goals

Social Selling Helps your sales team win big by providing them with pre-approved, on-brand content that can spark a conversation with the prospects on social media.

Employer branding Showcases all of the things that make your company culture special and attract top talent on social media where 59% of candidates go to research companies they’re interested in.

Daniel Klaus

“When we look at the last 6 months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”

Daniel Klaus
Daniel Klaus
Senior Manager of Global Digital Marketing, Fujitsu

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Discover how Oktopost can help you build, execute and measure a successful B2B social media strategy.