Personal branding tips from a B2B Social’s Rising 30 Star

Learn how Chloe Maguire, one of B2B Social’s Rising 30 stars, built a personal brand on LinkedIn that skyrocketed her social presence and career, and how you can too.

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Episode Summary

“You already have a personal brand. It just depends on whether you’re being intentional with it or not.”

Let’s get real: Personal branding might sound like a buzzword, but for B2B social media managers, it can make or break your next opportunity. In this episode of Behind the Post, we’re joined by none other than B2B Social’s Rising 30 star Chloe Maguire, the powerhouse behind Leapsome’s explosive social and community growth, including a jaw-dropping 2700% increase in impressions in one month. (Yep, you read that right.)

Chloe shares how social pros can find (and reclaim) their voice outside of brand guidelines, get past the fear of being “cringe” online, and stop over-curating every LinkedIn post. She breaks down how to develop a tone that feels real, set realistic goals for content creation, and design a LinkedIn profile that actually works for you, even if you only have an hour to spare.

Whether you’re a social media manager just starting to think about your personal brand or you’re ready to take it to the next level, this episode is full of real talk, relatable advice, and tactical steps you can take today to build a brand that opens doors, and still feels like you.

Hot Topics:

Why social media managers need to build a personal brand (even if they don’t want to)
How to find your unique tone when you’ve been writing in your company’s voice all day
The best way to overcome the fear of judgment when posting on LinkedIn
Quick wins to upgrade your LinkedIn profile in under an hour

Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.

Meet Chloe

Since joining Leapsome, Chloe Maguire has led thought leadership programs that delivered a 2,700% increase in impressions in a single month, scaled LinkedIn engagement to industry-leading heights, and built community initiatives that fuel both product and pipeline.

With certifications in leadership, digital marketing, and brand management, and a BA in Communications from Dublin City University, Chloe combines strategic vision with effective project execution, delivering impactful results.

B2B Social’s Rising 30

Chloe Maguire was crowned one of B2B Social’s Rising 30, the list celebrating standout voices shaping the future of B2B social media through their personal brands on LinkedIn.

Chloe turns the chaos of B2B social into content that’s both validating and actionable. With every post, she delivers a mix of strategy, humor, and heart, offering real talk on everything from building your personal brand to beating imposter syndrome. Her feed is a go-to for social pros who want to feel seen, sharpen their skills, and remember why they love this work.

Want to see why Chloe and 29 others made the list? Learn more about the full B2B Social’s Rising 30 Class of 2025.

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Frequently Asked Questions

Why is building a personal brand essential for B2B social media managers?

A personal brand empowers B2B social media managers to transcend company guidelines, establish thought leadership, and unlock new career opportunities. As exemplified by Chloe Maguire's success, an intentional personal brand can significantly boost social presence, drive engagement, and even contribute to pipeline growth for their organization by building trust and authority.

How can B2B professionals develop an authentic tone for their personal brand on LinkedIn?

Developing an authentic tone involves intentionally finding your unique voice outside of corporate brand guidelines. Start by reflecting on what feels real to you, experimenting with different styles, and setting realistic goals for content creation. The key is to stop over-curating every LinkedIn post and embrace a tone that feels genuine, making your content more relatable and impactful.

What are effective strategies to overcome the fear of judgment when posting on LinkedIn as a B2B professional?

Overcoming the fear of judgment involves recognizing that authenticity often outperforms perfection. Focus on providing value and sharing your unique perspective, rather than trying to please everyone. Chloe Maguire advises getting past the fear of being 'cringe' online and embracing genuine self-expression, as this approach often resonates most powerfully within the B2B community and helps establish a distinctive presence.

What quick wins can B2B social media managers implement to upgrade their LinkedIn profile for personal branding?

You can significantly upgrade your LinkedIn profile in under an hour by focusing on high-impact areas. Ensure your headline clearly states your unique value proposition and expertise, optimize your 'About' section to tell your story and showcase your personality, and strategically use relevant keywords. A compelling profile picture and banner also make an immediate positive impression, attracting more relevant connections and opportunities.

How does a strong personal brand translate into tangible results for B2B social media professionals and their companies?

A strong personal brand for B2B professionals translates into increased influence, enhanced career opportunities, and direct business benefits. For individuals, it opens doors to new roles, speaking engagements, and mentorship. For companies, it can significantly scale LinkedIn engagement, amplify thought leadership programs, and even fuel product and pipeline growth, as Chloe Maguire demonstrated with a remarkable 2,700% increase in impressions in a single month.

Your brand, your rules: Personal branding tips from a B2B Social’s Rising 30 Star