Expert tips for crafting a strong social strategy

Chloe Stevens reveals expert tips for crafting a strong social strategy.

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Episode summary

People want to follow people on social media. As soon as we pivoted to showcasing the UpSlide team and our commitments and values, we saw a massive spike in our engagement.”

Today more than ever, audiences demand authenticity from brands on social media. With expertise in the finance and technology industries, no one understands this more than our next guest!

In this episode of Behind the Post, host Olivia welcomes Chloe Stevens, the Senior Content and Social Media Manager at UpSlide. She delves into her approach to social, how she crafts engaging content, and her tips for creating a compelling social media strategy. Chloe even reveals her favorite tech tools to streamline the process.

When it comes to strategy, Chloe emphasizes the importance of reflecting on past performance, setting clear objectives and KPIs, and aligning them with overall business goals. She gives her insights into measuring success beyond vanity metrics to track brand awareness and conversions.

She highlights the significance of understanding your target audience and tailoring content accordingly. Her best tip–join sales calls and directly speak to your customers! To wrap the show, Chloe shares how she’s approaching launching an employee advocacy program and the tactics she’s using to get the wider organization’s buy-in!

Hot topics:

The key elements to include in a social strategy
How to craft compelling content in the tech industry
Tactics for launching an employee advocacy program and getting buy-in

Meet Chloe

Chloe is a Senior Content and Social Media Manager with four years experience in the finance and technology industries. Currently leading the social media strategy at UpSlide, a B2B SaaS scale-up, she loves the challenge of presenting software in a fun and exciting way on social. Outside work, Chloe is training for a marathon and enjoying renovating her first property in London!

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Frequently Asked Questions

How can B2B brands improve social media engagement with authentic content?

To significantly boost social media engagement, B2B brands should prioritize authenticity by showcasing their team, company values, and commitments. Audiences resonate more with people than just brands, so highlighting the human element behind your organization fosters greater connection and engagement.

What are the essential elements for building a strong B2B social media strategy?

A strong B2B social media strategy requires several key elements: reflecting on past performance, setting clear objectives and Key Performance Indicators (KPIs), and ensuring these are tightly aligned with overall business goals. Crucially, it also involves deeply understanding your target audience to tailor content effectively.

How should B2B companies measure social media success beyond vanity metrics?

B2B companies should measure social media success by looking beyond superficial vanity metrics. Focus on tracking tangible outcomes like brand awareness, lead generation, and conversions. Aligning your social media KPIs directly with overarching business goals provides a more accurate and valuable assessment of ROI.

What tactics are effective for launching an employee advocacy program in a B2B business?

Effective tactics for launching an employee advocacy program in a B2B business involve securing wide organizational buy-in. This means clearly communicating the benefits to employees and leadership, providing easily shareable content, and empowering employees to authentically represent the brand.

What is the best way to craft compelling social media content for B2B audiences in the tech industry?

The most effective way to craft compelling B2B social media content, especially in tech, is to deeply understand your target audience. This includes actively listening to their needs, joining sales calls, and directly speaking with customers to gather insights that inform relevant and engaging content.