- Executive mentions now reach Inbox
- Social BI tracks people mentions
- Tag connections in scheduled posts
- Advocates tag colleagues from Board
- Advocacy activity stays fully measurable
“Some of the most valuable conversations on LinkedIn happen around people, not just pages. Opening personal-profile mentions to partners like Oktopost helps teams show up in those conversations while they matter. And tagging from within a member’s own network keeps that engagement relevant and authentic.”
David Vambré, Senior Director, Business Development, Consumer, LinkedIn
The cost of a missed mention
A LinkedIn mention is an open invitation to respond. Someone mentions your CEO, and now it’s your move.
The trouble is, mentions of people move fast. A partner tags your CEO in a post about a joint launch. A customer thanks your head of product by name. If the team managing those profiles only spots the post a day later, the moment has passed.
That moment carries real weight. Executive voices shape how buyers see a company, and Edelman and LinkedIn’s research on B2B thought leadership found that buyers are more likely to champion vendors whose experts publish consistently. Showing up in the conversation is part of that.
The other side of the conversation is tagging. When teams write for executives or advocates, they want to tag the speakers, partners and colleagues those people actually know. So far, many teams have added those tags on LinkedIn after the post went live, or posted natively instead. As one customer put it, tagging the people you’re connected with is simply something you already do on LinkedIn.
Two new LinkedIn features in Oktopost handle both sides: Personal Profile Mention Notifications and Tag LinkedIn Connections and Followers.
What’s new
This release brings two LinkedIn features to the personal profiles you manage in Oktopost.
Personal Profile Mention Notifications extend Oktopost’s LinkedIn engagement coverage from company pages to connected personal profiles. When someone @mentions one of those profiles in a LinkedIn post, the post lands in Inbox and in Social BI. It uses a new LinkedIn API that LinkedIn is opening to its partners first.
Tag LinkedIn Connections and Followers works in the other direction. When you write a post for a personal profile, typing @ now searches that profile’s own 1st-degree connections and followers. Your selection is published as a real LinkedIn tag. In other words, your team never misses a mention of your people, and your people never miss the chance to mention others.
Personal Profile Mention Notifications
When someone @mentions a connected executive or employee in a LinkedIn post, Oktopost now picks it up automatically. Response managers see it in the same Social Inbox they already use for company-page conversations.
How it works
A LinkedIn member publishes a post that mentions one of your connected personal profiles. Oktopost creates a new Inbox conversation for that post, even when the author has no connection to Oktopost. From there, your team can assign it, triage it and respond, just like any other conversation.
For example, an Oktopost partner mentions our CMO, Colin Day, in a LinkedIn post. A new Inbox conversation appears straight away, so Colin’s team can see it and respond quickly from Oktopost.
The same mentions also flow into the Brand Mentions report in Social BI. As a result, you can measure and trend mentions of your people alongside mentions of your company page.
There’s no setup. Notifications work for every personal profile already connected in the App, with no reconnect needed.
What’s included
LinkedIn sets a few boundaries on this data, so it helps to know them up front:
- Mentions in posts create Inbox conversations. Mentions in comments are not included.
- LinkedIn doesn’t share images or videos for these posts. Instead, each conversation links to the original post on LinkedIn.
- Mentions made by company pages aren’t included. They account for around 4% of mentions on LinkedIn.
- Oktopost monitors profiles connected in the App. Profiles connected only through an Advocacy Board aren’t monitored.
Tag LinkedIn Connections and Followers
When you write a LinkedIn post for a personal profile in Oktopost, you can now tag that profile’s 1st-degree connections and followers. These are the same people the profile could tag on LinkedIn itself.
How it works
Start writing a post for a personal profile and type @. Oktopost searches that profile’s own network as you type. Pick a name, and it publishes as a real, clickable LinkedIn tag, so the person you tagged gets notified.
Tagging works in three places:
- The App Post Editor, for social media managers writing and scheduling posts for executives.
- The Advocacy Board, for advocates sharing content from their own profiles.
- Inbox replies, when you respond to a conversation as a personal profile.
Here’s how that looks in practice. A social media manager schedules an executive’s post thanking the speakers from a recent panel. They tag each speaker from the executive’s network, and the post goes live with every tag in place.
On the Advocacy Board, an advocate shares a story about a recent project. They tag the colleagues who worked on it without ever leaving the Board. Because the share happens in Oktopost, it still counts in your employee advocacy reporting.
Getting set up
To use tagging, each person reconnects their LinkedIn profile once. This grants the new search permission LinkedIn requires.
Advocates see a banner on the Advocacy Board, and one click takes care of it. There’s no need to contact support.
A couple of things to keep in mind:
- You can tag the 1st-degree connections and followers of the profile you’re posting as. People outside that network can’t be tagged.
- Advocates who connect more than one personal LinkedIn profile on the mobile app will get tagging in a later mobile update.
Why this matters for teams managing executive and employee profiles
No more checking LinkedIn by hand
Response managers often look after several executive profiles at once. Until now, catching mentions of those people meant logging in to LinkedIn and scrolling. With mentions arriving in Inbox, the work fits into the workflow teams already use to monitor and respond to social engagement. Communications teams can spot sensitive or high-value mentions of a spokesperson and route them to the right person while the conversation is still live.
Advocacy that stays measurable
When advocates leave Oktopost to tag colleagues natively, those shares drop out of your reporting. That makes advocacy harder to prove. Now advocates can tag the people they know right from the Advocacy Board. So every share, and every tag, stays inside Oktopost, where it counts toward your results.
Tagging the way LinkedIn works
On LinkedIn, mentioning someone notifies them and encourages engagement. For executives and advocates, the people worth tagging are usually the ones in their own network.
This release brings Oktopost in line with that native experience. Scheduled posts go live with their tags in place, and teams no longer need to add them by hand afterward. Paired with mention notifications in our social media engagement tools, it gives teams one place to manage the full conversation around their people.
Ready to try it?
Never miss a mention again, whether it’s about your people or from them.
Personal Profile Mention Notifications and Tag LinkedIn Connections and Followers are rolling out to Oktopost customers now.
Already using Oktopost? Mention notifications will start appearing in Inbox for your connected personal profiles automatically. To start tagging, reconnect your LinkedIn profile when prompted. Advocates will see a reconnect banner on the Advocacy Board. For help, reach out to your Customer Success Manager.
New to Oktopost? Book a demo to see how Oktopost helps you manage every mention and tag across your executive and employee profiles, alongside the rest of the Oktopost platform.
