Meryoli Arias of chili piper on finding what works

Chili Piper’s Meryoli Arias takes the hot seat on finding what works.

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Episode summary

Meryoli Arias, Social Media Manager at Chili Piper, goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure.

Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. She graciously shares how simple it is to encourage her colleagues to create video content—give them a framework and give them freedom!

She reinforces that there are no shortcuts in social; it’s all about testing, trying new things, finding what works, and being different! Tune in for a spicy, high-energy episode sure to fuel your inspiration!

Meet Meryoli Arias

Meryoli Arias is a Social Media Manager with a background in journalism and a big passion for storytelling and humanizing brands. Most of her experience is in the hospitality industry, in B2C. Now she’s adding some spice to her life, and everyone else’s managing all social media accounts for Chili Piper.

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Unleash your inner artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Love going behind the post?

Spread the news: every social media manager can master the art of social media! If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode!

Frequently Asked Questions

How can B2B companies humanize their brand on social media?

Meryoli Arias from Chili Piper emphasizes that humanizing a B2B brand on social media means moving beyond corporate jargon and avoiding content that sounds like a 'walking brochure.' The key is to infuse authenticity and storytelling into each post, making your brand relatable and engaging for a professional audience.

Are Instagram Reels and TikTok effective platforms for B2B marketing?

Yes, Instagram Reels and TikTok can be highly effective for B2B marketing. Meryoli Arias has successfully utilized these platforms for Chili Piper by adapting content to suit their dynamic, video-first nature. The strategy involves creating engaging, concise video content that showcases brand personality while still delivering value to a B2B audience.

What is the best way to encourage colleagues to create video content for B2B social media?

To successfully encourage colleagues to create video content for B2B social media, Meryoli Arias recommends a dual approach: provide a clear framework for content creation, but also grant them the freedom to express themselves authentically within that structure. This empowers employees to contribute valuable, humanized content.

What are the core strategies for achieving B2B social media success and generating leads?

Achieving B2B social media success and generating leads requires a commitment to continuous testing, trying new ideas, and being distinct in your approach. Meryoli Arias highlights that there are no shortcuts; success comes from consistently finding what resonates, humanizing your content, and creating engaging posts that keep your audience captivated and funneling in leads.

How can B2B Social Media Managers maintain creativity and engagement in their content strategy?

B2B Social Media Managers can maintain creativity and drive engagement by constantly exploring fresh ideas and captivating storytelling methods. Meryoli Arias's experience at Chili Piper shows that it involves humanizing the brand, embracing diverse content formats, and avoiding repetitive or overly corporate messaging to keep the audience interested and your leads funneling in.