Social Employee Advocacy

Activate your organization on social

Power employee advocacy into an orchestrated, company-wide movement to amplify your narrative and measure its real impact on pipeline and revenue.

Activate your organization on social
Advocacy Board

All your content in one place

Give your advocates an intuitive tool to easily discover, filter, recommend and share pre-approved company content to their personal social profiles, amplifying your company’s reach beyond corporate channels.

All-in-One Advocacy

Save time with the combined power of two platforms in one

Oktopost is the only employee advocacy tool that is seamlessly connected with your social media management platform, providing shared workflows, campaigns and reporting to help your social team save time and stay productive.

Andrew Davies

“When our employee advocates share content through Oktopost, it always resonates much further and generates many more engagements than our corporate feeds. Today, people are far more likely to interact with content when it’s shared by someone they know”

Andrew Davies
Andrew Davies
Head of Global Digital Marketing, Capco
Gamification

Get employees excited about sharing your content

Turn advocacy into a more satisfying experience and motivate employees to become thought leaders. Oktopost lets your team easily see their impact, identify what resonates with their networks and engage in friendly competition.

Social Signals

Accelerate your revenue pipeline with the power of social

Unlock marketing insights by analyzing social media actions of Leads, Accounts, and Opportunities and share signals with revenue teams to drive and close business deals.

Content Segmentation

Tailor your board to every advocate

Your employees have diverse interests and want to share different content. Oktopost enables segmentation of posts by topics, departments, regions, language, and more, making it simpler to discover relevant content.

Suggestions

Build the best social advocacy program together

Give your advocates an intuitive tool to easily discover, filter, recommend and share pre-approved company content to their personal social profiles, amplifying your company’s reach beyond corporate channels.

Analytics

Understand the impact of employee networks

Measure the impact of employee advocacy on brand amplification, revenue generation, and what matters most to your organization using our comprehensive reporting and custom BI dashboards.

More in employee advocacy

More tools to set your team up for success and help your social advocacy program reach for the stars.

Mobile App

Let your team share content on the go and from anywhere to make it a convenient experience for everyone.

AI Assist

With Oktopost, employees can schedule social posts in advance to save time and share more.

Banned Keywords

Reduce your social media risks by banning the use of specific words and phrases in advocates’ posts.

Custom Branding

Make sure your employees won’t miss a single post, with branded email notifications and more.

Multiple Boards

Create multiple boards inside a single account to share advocacy content for different brands, teams or languages.

Easy Onboarding

Onboarding has never been so easy: advocates can sign up to your board using an invitation link.

Integrations

Integrate your advocacy board with Salesforce, Slack, Microsoft Teams, Yammer and other platforms.

Approval Workflows

Quickly approve company content with the stakeholders before it goes to your advocacy board.


Oktopost integrates and partners with the major social media networks to position your advocates as thought leaders and amplify your reach across the web.

Book a demo with one of our experts

Discover how Oktopost can help you build, execute and measure a successful B2B social media strategy.

FAQs

What is social employee advocacy?

Social employee advocacy empowers employees to share company-approved content on their personal social networks. It helps organizations amplify reach, build trust through real people, and turn employee networks into a measurable channel for brand awareness, pipeline, and revenue.

How does Oktopost help activate employees on social media?

Oktopost provides a centralized advocacy board where employees can easily discover, filter, and share pre-approved content. With an intuitive experience and minimal effort required, advocacy becomes a natural extension of how employees already use social media.

How is Oktopost different from standalone employee advocacy tools?

Oktopost is the only employee advocacy solution fully connected to a social media management platform. This means shared workflows, campaigns, and reporting across corporate social and advocacy, helping social teams save time and manage everything in one place.

Can employee advocacy really impact pipeline and revenue?

Yes. Oktopost connects advocacy activity to CRM data, allowing teams to see how employee-shared content influences leads, accounts, opportunities, and closed deals. Advocacy becomes a measurable revenue channel, not just a brand play.

How do you motivate employees to participate in advocacy programs?

Oktopost uses gamification to make advocacy engaging and rewarding. Leaderboards and performance insights help employees see their impact, understand what resonates with their networks, and participate in friendly competition that drives consistent sharing.

Can content be tailored to different employees and teams?

Yes. Oktopost supports content segmentation by topic, department, region, language, and more. This ensures advocates only see content that is relevant to them, making sharing more authentic and effective.

How does Oktopost ensure brand and compliance control?

Marketing teams maintain full governance through approval workflows, banned keywords, and pre-approved messaging. This allows organizations to scale advocacy safely while protecting brand, legal, and compliance standards.

How do we measure the success of employee advocacy?

Oktopost provides advanced analytics and BI dashboards to measure brand amplification, engagement, and revenue impact. Teams can clearly see how employee networks contribute to business outcomes that matter most.

Is Oktopost suitable for global organizations?

Yes. Oktopost supports multiple boards, flexible permissions, and global collaboration, making it easy to run advocacy programs across regions, teams, and languages while maintaining consistency and control.

How easy is it to get employees started?

Very easy. Employees can join using a simple invitation link and start sharing immediately through desktop or mobile. With minimal onboarding required, participation scales quickly.