Blog

Attribution

Discover the importance of marketing attribution in B2B. Our blogs cover strategies, models, and best practices to help you accurately measure your marketing success.

How CMOs can measure and attribute leads to podcasting
Attribution

How CMOs can measure and attribute leads to podcasting

The essential guide to the demand generation funnel
Attribution

The essential guide to the demand generation funnel

How to measure social media ROI for B2B brands
Attribution

How to measure social media ROI for B2B brands

Tech target’s VP sales on why intent data has become a dirty word
Attribution

Tech target’s VP sales on why intent data has become a dirty word

Appgate’s CMO on measuring buyer intent
Attribution

Appgate’s CMO on measuring buyer intent

Darrell Alfonso on why marketing ops = special ops!
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Darrell Alfonso on why marketing ops = special ops!

Measure and keep: 7 key customer retention metrics to watch
Attribution

Measure and keep: 7 key customer retention metrics to watch

Julia Polisuk on building unstoppable demand generation machines
Attribution

Julia Polisuk on building unstoppable demand generation machines

MarTech legend Jon Miller reveals his secrets to account based marketing
Attribution

MarTech legend Jon Miller reveals his secrets to account based marketing

Hana Jacover on solving complex marketing challenges in 2021
Attribution

Hana Jacover on solving complex marketing challenges in 2021

Top 14 lead generation software solutions
Attribution

Top 14 lead generation software solutions

6 key B2B marketing KPIs to measure
Attribution

6 key B2B marketing KPIs to measure