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4 areas where a B2B-first platform changes what social can prove.
DSMN8 is a dedicated employee advocacy tool. Oktopost adds corporate publishing, social listening and governance, with one report across your brand and employee social channels.
DSMN8 reports advocacy through conversions and EMV, with attribution limited to HubSpot. Oktopost ties advocacy and corporate social to pipeline in Salesforce, Dynamics, Marketo and HubSpot.
DSMN8 connects to HubSpot for conversions. Oktopost integrates with your CRM and marketing automation to document the B2B buyer journey, and its MCP and agents bring social into Claude, Copilot and monday.com.
Advocacy only works if people keep sharing. Oktopost shows admins which advocates need help, suggests the best times to post, and gives each advocate an agent that writes in their own voice.
the ROI of paid social, with 70% more social reach from employee advocacy
in revenue influenced by social selling, with 60% of social-touched opportunities closed-won
influenced ROI across two global conferences by scoring social engagement in Marketo
Teams that want a dedicated employee advocacy tool with AI help for each advocate’s own voice.
Evaluating social platforms?
See how Oktopost stacks up against the tools B2B teams most often compare us with.
Hootsuite is a generalist tool whose reporting stops at reach and engagement. See how Oktopost links LinkedIn-first publishing and advocacy to pipeline.
Sprout Social excels at engagement, but advocacy is a paid add-on. See why B2B teams move to Oktopost for account-level insight and pipeline attribution.
Sprinklr is a customer-experience suite built for consumer care at scale. See why B2B teams choose Oktopost for faster adoption and pipeline attribution.
See how Oktopost connects publishing, advocacy and listening to the pipeline your leadership tracks.
