Oktopost vs. 
Sprinklr

Sprinklr is a customer experience suite
built for consumer care at scale.
Oktopost is built only for B2B social,
so teams go live faster, adopt it widely
and connect social to pipeline.

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B2B manager holding phone
Oktopost

Built exclusively for B2B

Publishing, employee advocacy, listening and analytics connected to your CRM and pipeline

vs
Sprinklr

Enterprise customer experience suite
Customer care, advertising and social for large consumer brands

Trusted by more than 20K marketing pros worldwide

Demandbase logo, an Oktopost B2B social engagement suite user.
ACI Worldwide logo, driving B2B marketing goals using Oktopost social engagement suite.
Aveva logo on Oktopost B2B social media management platform
Capco, a B2B organization using Oktopost for social engagement.
Cbiz logo. Oktopost B2B social media management client.
IFS logo for Oktopost's B2B social media management platform
Finastra, a financial technology leader leveraging Oktopost for B2B social media management.
SUSE logo, enterprise open-source software company and Oktopost customer

Why B2B teams choose Oktopost over Sprinklr

4 areas where a B2B-first platform changes what social can prove.

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Built for B2B from day one

Sprinklr is a broad customer experience suite built for consumer care at scale. Oktopost is built only for B2B social, LinkedIn-first, with workflows that are quick to set up and easy to use.

Oktopost
Sprinklr
Built exclusively for B2B social, with a LinkedIn-first focus
Oktopost
Sprinklr Enterprise CX suite
Workflows designed for speed and flexibility, not CX scale
Oktopost
Sprinklr Complex configuration
Agentic workflows built around the workload of a B2B marketer
Oktopost
Sprinklr CX-focused AI
Icon general

Up and running in 30 days

Sprinklr rollouts typically take two to four months. Oktopost runs a 30-day onboarding program with certification, led by a Customer Success team that only works with B2B companies.

Oktopost
Sprinklr
Dedicated customer success from teams that only work with B2B companies
Oktopost
Sprinklr Tiered support
Fast to go live, with a 30-day onboarding program
Oktopost
Sprinklr 2–4 month rollout
Intuitive for non-specialist users across marketing and leadership
Oktopost
Sprinklr Complex UI
Revenue reporting icon

B2B measurement, ready out of the box

Sprinklr can connect social to CRM and marketing automation, but setup is often lengthy. Oktopost integrates with Salesforce, Dynamics, Marketo and HubSpot out of the box to track the B2B buyer journey.

Oktopost
Sprinklr
Out-of-the-box CRM integrations built to document the B2B buyer journey (e.g. Salesforce, Dynamics)
Oktopost
Sprinklr Setup required
Out-of-the-box marketing automation integrations built to support ABM and nurture programs (e.g. Marketo, HubSpot)
Oktopost
Sprinklr Setup required
Earned Media Value reporting
Oktopost
Sprinklr
Employee advocacy icon

Advocacy as a core capability, not a module

For Sprinklr, advocacy is one module in a broad customer experience suite. In Oktopost it is a core capability, with AI that helps advocates personalize and post, plus a standalone option.

Oktopost
Sprinklr
Employee advocacy as a core platform capability
Oktopost
Sprinklr Suite module
AI-assisted advocacy (content personalization, automated posting, Agent Builder)
Oktopost
Sprinklr
Available as a standalone advocacy tool
Oktopost
Sprinklr

Which is right for your team?

Sprinklr is a solid fit for

Large enterprises that need customer care, paid social and organic social in one CX platform.

Choose Oktopost when

Your team needs to go live in weeks, not months
Advocacy needs to scale and stay easy to use
You want organic social without CX overhead
You want B2B experts, not tiered support
Your CRM link should work without long setup

Choose the platform built only for B2B

See how Oktopost connects publishing, advocacy and listening to the pipeline your leadership tracks.