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4 areas where a B2B-first platform changes what social can prove.
Sprinklr is a broad customer experience suite built for consumer care at scale. Oktopost is built only for B2B social, LinkedIn-first, with workflows that are quick to set up and easy to use.
Sprinklr rollouts typically take two to four months. Oktopost runs a 30-day onboarding program with certification, led by a Customer Success team that only works with B2B companies.
Sprinklr can connect social to CRM and marketing automation, but setup is often lengthy. Oktopost integrates with Salesforce, Dynamics, Marketo and HubSpot out of the box to track the B2B buyer journey.
For Sprinklr, advocacy is one module in a broad customer experience suite. In Oktopost it is a core capability, with AI that helps advocates personalize and post, plus a standalone option.
the ROI of paid social, with 70% more social reach from employee advocacy
in revenue influenced by social selling, with 60% of social-touched opportunities closed-won
influenced ROI across two global conferences by scoring social engagement in Marketo
Large enterprises that need customer care, paid social and organic social in one CX platform.
Evaluating social platforms?
See how Oktopost stacks up against the tools B2B teams most often compare us with.
Hootsuite is a generalist tool whose reporting stops at reach and engagement. See how Oktopost links LinkedIn-first publishing and advocacy to pipeline.
Sprout Social excels at engagement, but advocacy is a paid add-on. See why B2B teams move to Oktopost for account-level insight and pipeline attribution.
DSMN8 measures advocacy by reach. Oktopost ties every employee share to pipeline, in one B2B suite with publishing, listening and governance.
See how Oktopost connects publishing, advocacy and listening to the pipeline your leadership tracks.