Trusted by more than 20K marketing pros worldwide
4 areas where a B2B-first platform changes what social can prove.
Sprout Social is built for social teams across B2C and B2B. Oktopost is built only for B2B, with LinkedIn-first tools and a Customer Success team that works solely with B2B companies.
Sprout Social reporting is built around engagement. Oktopost carries it through to leads, opportunities and revenue, with multi-touch attribution, account-level data and advocacy reporting down to each post.
Advocacy only works if people share. Oktopost helps employees personalize posts, keeps fresh content flowing for admins, and reports on business impact, not just likes and shares.
Sprout Social integrations are mainly built for customer support. Oktopost connects to your CRM and marketing automation to track the B2B buyer journey, and its MCP and agents bring social into tools like Claude.
the ROI of paid social, with 70% more social reach from employee advocacy
in revenue influenced by social selling, with 60% of social-touched opportunities closed-won
influenced ROI across two global conferences by scoring social engagement in Marketo
Teams that want polished publishing, engagement and customer care across many networks.
Evaluating social platforms?
See how Oktopost stacks up against the tools B2B teams most often compare us with.
Hootsuite is a generalist tool whose reporting stops at reach and engagement. See how Oktopost links LinkedIn-first publishing and advocacy to pipeline.
Sprinklr is a customer-experience suite built for consumer care at scale. See why B2B teams choose Oktopost for faster adoption and pipeline attribution.
DSMN8 measures advocacy by reach. Oktopost ties every employee share to pipeline, in one B2B suite with publishing, listening and governance.
See how Oktopost connects publishing, advocacy and listening to the pipeline your leadership tracks.
