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4 areas where a B2B-first platform changes what social can prove.
Hootsuite is a general-purpose tool for brands, agencies and creators. Oktopost is built only for B2B, with LinkedIn-first tools and a Customer Success team that works solely with B2B companies.
Hootsuite reporting is built around engagement. Oktopost carries it through to leads, opportunities and revenue, with multi-touch attribution, account-level data and advocacy reporting down to each post.
Advocacy only works if people share. Oktopost brings it into Teams, Slack and Salesforce, gives every advocate AI writing help, and reports on business impact, not just likes and shares.
Hootsuite integrations are mainly built for customer support. Oktopost connects to your CRM and marketing automation to track the B2B buyer journey, and its MCP brings social data into tools like Claude.
the ROI of paid social, with 70% more social reach from employee advocacy
in revenue influenced by social selling, with 60% of social-touched opportunities closed-won
influenced ROI across two global conferences by scoring social engagement in Marketo
Teams that need scheduling, publishing and engagement reporting across many networks and use cases.
Evaluating social platforms?
See how Oktopost stacks up against the tools B2B teams most often compare us with.
Sprout Social excels at engagement, but advocacy is a paid add-on. See why B2B teams move to Oktopost for account-level insight and pipeline attribution.
Sprinklr is a customer-experience suite built for consumer care at scale. See why B2B teams choose Oktopost for faster adoption and pipeline attribution.
DSMN8 measures advocacy by reach. Oktopost ties every employee share to pipeline, in one B2B suite with publishing, listening and governance.
See how Oktopost connects publishing, advocacy and listening to the pipeline your leadership tracks.
