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Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 
Product Updates April 23, 2026

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

The traditional B2B funnel isn’t just dying, it’s being rewritten by LLMs as a B2B marketing AI strategy that prioritizes brand equity and discoverability. Lisa Vecchio, Senior Director of Marketing at Veed, joins the Radically Transparent podcast to discuss why the C-suite is spiraling into ‘AI anxiety’ and why your SEO strategy might be obsolete […]

All Attribution B2B Marketing Behind the Post Compare Content Marketing
New Oktopost post console interface for creating and scheduling posts.
Product Updates

Move at the speed of social: Meet the new Oktopost Post Editor

Confident marketing leader standing in a modern conference room, arms crossed and looking thoughtfully at a large wall of dashboard displays under soft natural window light, with navy and blue color accents and a clean, minimalist background.
B2B Marketing

How do you build a B2B social media dashboard that ties to pipeline? Best practices for revenue attribution

Oktopost free B2B marketing tools suite shown as seven floating product UI cards on a clean Isabelline background in Oktopost brand blue and navy
Social Media Marketing

7 free B2B marketing tools to measure social ROI, benchmark LinkedIn, and drive pipeline

Why your B2B social media workflow is stuck in spreadsheet mode
Social Media Marketing

Why your B2B social media workflow is stuck in spreadsheet mode

Building from scratch: How to bake an advocacy program that’s a total showstopper: Keara Klose appearance on the Behind the Post podcast
Behind the Post

Building from scratch: How to bake an advocacy program that’s a total showstopper

What is dark social in B2B marketing? How to measure the unmeasurable
B2B Marketing

What is dark social in B2B marketing? How to measure the unmeasurable

How to measure employee advocacy metrics and KPIs that matter blog image
Employee Advocacy

How to measure employee advocacy metrics and KPIs that matter

The B2B event campaign that reached 500K on LinkedIn by ditching corporate content visual guide
Behind the Post

The B2B event campaign that reached 500K on LinkedIn by ditching corporate content

Schedule LinkedIn First Comment (and track the ROI) with Oktopost visual guide
Product Updates

Schedule LinkedIn First Comment (and track the ROI) with Oktopost

How to navigate the employee advocacy motivation dip (and keep momentum going) visual guide
Employee Advocacy

How to navigate the employee advocacy motivation dip (and keep momentum going)

Share of voice definition in social media B2B: What it means and why it matters visual guide
Social Media Marketing

Share of voice definition in social media B2B: What it means and why it matters