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How to use social media engagement data to improve lead scoring in HubSpot and Marketo
Marketing Automation June 25, 2026

How to use social media engagement data to improve lead scoring in HubSpot and Marketo

Social media lead scoring transforms LinkedIn engagement into revenue signals your team can act on. At Kainos, integrating Oktopost with Marketo produced a 581% increase in ROI and a 554% increase in reach. Charlie Oakham, who was Digital Strategy Director at Kainos at the time, described the result plainly: “The social engagement data we link […]

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