Employee advocacy statistics (2026): 40+ data points on trust, pipeline impact, and program outcomes
Introduction 88% of consumers trust recommendations from people they know above all other forms of advertising (Nielsen, Global Trust Study 2021). That single finding explains why employee advocacy has moved from a nice-to-have to a core B2B go-to-market motion. When your employees share content, their networks receive it as a peer recommendation, not a brand […]
