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How to define employee advocacy ROI for enterprise B2B organizations
Employee Advocacy July 15, 2026

How to define employee advocacy ROI for enterprise B2B organizations

Fujitsu’s employee advocacy program returned a 360% ROI running on Oktopost. Most B2B advocacy programs never define employee advocacy ROI before they start tracking it, so they report shares and impressions instead of pipeline and revenue. Employee advocacy has become one of the most effective ways for B2B organizations to build credibility, expand reach, and […]

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Social media reports for B2B: what to include and how to interpret the data
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B2B Social's Rising 30 2026 program graphic by Oktopost, highlighting voices in social marketing.
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