Book a Demo

Oktopost Blog

The B2B event campaign that reached 500K by ditching corporate content
Behind the Post March 31, 2026

The B2B event campaign that reached 500K by ditching corporate content

Alexandra Wittmann, Senior Social Media Manager at Celonis, shares how she transformed Celosphere 2025 into a human, social-first experience with a 9-part behind-the-scenes video series. From food tastings to “What to Wear” clips, she shows how ditching corporate content and leveraging employee advocacy drove over 500K organic views on LinkedIn. Listen to the Podcast:  Or […]

All Attribution B2B Marketing Behind the Post Compare Content Marketing
Schedule LinkedIn First Comment (and track the ROI) with Oktopost visual guide
Product Updates

Schedule LinkedIn First Comment (and track the ROI) with Oktopost

How to navigate the employee advocacy motivation dip (and keep momentum going) visual guide
Employee Advocacy

How to navigate the employee advocacy motivation dip (and keep momentum going)

B2B team reviewing social analytics
Social Media Marketing

Share of voice definition in social media B2B: What it means and why it matters

Stop guessing, start asking: Introducing LinkedIn Polls in Oktopost visual guide
Product Updates

Stop guessing, start asking: Introducing LinkedIn Polls in Oktopost

A strategic overview of building a high-impact employee advocacy program for B2B enterprises
Employee Advocacy

How to build a high-impact employee advocacy program for B2B companies

Island's immersive, Picasso-inspired B2B event booth and brand experience
Behind the Post

When B2B met Picasso: How Island turned their booth into an immersive brand experience

Visual representation of LinkedIn's shift to a semantic, AI-driven feed for B2B social media
B2B Marketing

The semantic feed era: Why LinkedIn’s AI shift is the ultimate validation for B2B social

How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy visual guide
Radically Transparent

How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy

How to activate disengaged employees as brand advocates on LinkedIn visual guide
Employee Advocacy

How to activate disengaged employees as brand advocates on LinkedIn

Infusing B2C energy into your B2B social strategy visual guide
Behind the Post

Infusing B2C energy into your B2B social strategy

Oktopost vs DSMN8: Which B2B employee advocacy platform drives revenue? visual guide
B2B Marketing

Oktopost vs DSMN8: Which B2B employee advocacy platform drives revenue?