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Oktopost blogs and resources

LinkedIn followers vs connections vs subscribers: what B2B marketers need to know
Product Updates
October 26, 2025

LinkedIn followers vs connections vs subscribers: what B2B marketers need to know

In B2B, LinkedIn stands out as the premier platform for building relationships and amplifying a brand’s presence. Since the feature of followers and connections was launched, there has been …

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LinkedIn followers vs connections vs subscribers: what B2B marketers need to know
Product Updates

LinkedIn followers vs connections vs subscribers: what B2B marketers need to know

When trust is the goal visibility is the route: Why social selling is every B2B team’s advantage
Social Selling

When trust is the goal visibility is the route: Why social selling is every B2B team’s advantage

Your brand, your rules: Personal branding tips from a B2B Social’s Rising 30 Star
Behind the Post

Your brand, your rules: Personal branding tips from a B2B Social’s Rising 30 Star

Advice, lessons, and tips from your B2B Social’s Rising 30
Guides

Advice, lessons, and tips from your B2B Social’s Rising 30

The Human-AI partnership: Why consistency is the future of customer experience with Tori Jeffcoat
Radically Transparent

The Human-AI partnership: Why consistency is the future of customer experience with Tori Jeffcoat

How to influence hidden B2B buyers before they say “No”
Employee Advocacy

How to influence hidden B2B buyers before they say “No”

Answered: Your biggest B2B social media questions
Behind the Post

Answered: Your biggest B2B social media questions

How to motivate sellers to build trust and personal brands on LinkedIn
Guides

How to motivate sellers to build trust and personal brands on LinkedIn

How executive advocacy builds B2B pipeline at scale
B2B Marketing

How executive advocacy builds B2B pipeline at scale

Straight from your Rising Stars: 7 ways to confidently roll out and scale your executive advocacy strategy
Employee Advocacy

Straight from your Rising Stars: 7 ways to confidently roll out and scale your executive advocacy strategy

Make the Employee Advocacy Board yours: Oktopost’s brand customization for advocacy
Product Updates

Make the Employee Advocacy Board yours: Oktopost’s brand customization for advocacy

How AI and social media are shaping B2B authenticity and visibility
B2B Marketing

How AI and social media are shaping B2B authenticity and visibility