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There are no silver bullets for distributed reach
Employee Advocacy June 10, 2026

There are no silver bullets for distributed reach

By now you’ve probably seen the Lovable numbers. $400M ARR. 146 people. They spent $2M to get to $30M ARR, a 15:1 return on early spend, and ran zero paid advertising until they crossed $300M. When those figures started circulating, the response was immediate and deserved. Something genuinely interesting happened at that company. The mechanism […]

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