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The hidden cost of a slow social media approval workflow
Social Publishing July 17, 2026

The hidden cost of a slow social media approval workflow

A quick take on a major industry announcement sits in a Slack thread for six hours while the one reviewer who needs to sign off is stuck in back-to-back meetings. By the time it clears review, two other companies in the space have already weighed in on the same news. That’s the visible cost of […]

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B2B Social's Rising 30 2026 program graphic by Oktopost, highlighting voices in social marketing.
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