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Innovating Finance Together at Sibos: The Story Behind Finastra’s Award-Winning B2B Social Campaign
B2B Marketing April 30, 2026

Innovating Finance Together at Sibos: The Story Behind Finastra’s Award-Winning B2B Social Campaign

A perfect storm of change and opportunity Every successful campaign starts with a moment of realization. For us, that moment came at the intersection of brand transformation and a rapidly changing social media landscape. As Finastra introduced its new positioning, “Innovating Finance Together,” we knew it needed to be brought to life beyond messaging decks […]

All Attribution B2B Marketing Behind the Post Compare Content Marketing
Employer branding that actually drives hiring results with Daniel Callaghan visual guide
Radically Transparent

Employer branding that actually drives hiring results with Daniel Callaghan

Illustration of a B2B employee advocacy network showing connected professionals sharing content, generating engagement, and driving trust, pipeline, and measurable business outcomes.
Employee Advocacy

Employee advocacy statistics (2026): 40+ data points on trust, pipeline impact, and program outcomes

Social Listening Templates that eliminate guesswork visual guide
Product Updates

Social Listening Templates that eliminate guesswork

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Attribution

A practical approach to B2B social-sourced pipeline metrics and attribution

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio  visual guide
Radically Transparent

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

New Oktopost post console interface for creating and scheduling posts.
Product Updates

Move at the speed of social: Meet the new Oktopost Post Editor

Confident marketing leader standing in a modern conference room, arms crossed and looking thoughtfully at a large wall of dashboard displays under soft natural window light, with navy and blue color accents and a clean, minimalist background.
B2B Marketing

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Oktopost free B2B marketing tools suite shown as seven floating product UI cards on a clean Isabelline background in Oktopost brand blue and navy
Social Media Marketing

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Social Media Marketing

Why your B2B social media workflow is stuck in spreadsheet mode

Building from scratch: How to bake an advocacy program that’s a total showstopper: Keara Klose appearance on the Behind the Post podcast
Behind the Post

Building from scratch: How to bake an advocacy program that’s a total showstopper

What is dark social in B2B marketing? How to measure the unmeasurable
B2B Marketing

What is dark social in B2B marketing? How to measure the unmeasurable